Date of Award

6-1926

Degree Type

Bachelors Essay

Degree Name

Bachelor of Science (BS)

Department

Business Administration

First Advisor

Leo A. Schmidt

Second Advisor

J.F. Pyle

Abstract

The material for "goodwill" was secured from accounting books and periodicals in the Milwaukee Library. Besides this, I have done some practical work by writing to fifty-eight concerns in the United States in order to get their opinion of the subject. Forty-one replies were received, many stating that they were unable to give any information, others had no goodwill account on their books, and a few concerns sent some important points on "goodwill". In addition to this, I went to about thirty-four business places and small factories in Milwaukee. About eight concerns were unable to give me any information, while the balance gave me a few facts. Many of the concerns and business places haven't any books but just gave an estimated figure for goodwill. Gathering this material together, I have treated the subject under two main headings--theoretical and practical.

Comments

A Thesis submitted in partial fulfillment of the requirements for the degree of Bachelor of Science in Business Administration, Marquette University, Milwaukee, Wisconsin

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