Document Type

Presentation

Publication Date

8-1987

Publisher

Association for Education in Journalism and Mass Communication

Source Publication

AEJMC Annual Convention

Abstract

A three-year panel study found education related to knowledge gain, and to some maintenance of a knowledge differential, in regard to the energy issue. Use of various public affairs media was stronger among the more highly educated, although use of energy communication media was about equal across education groups. Reading of newspaper energy stories bore the most consistent relationships with energy knowledge among the more highly educated, and viewing of energy commercials bore the most consistent relationships with energy knowledge among the less educated.

Comments

Energy, Education, and Media Use: A Panel Study of the Knowledge Gap. A paper presented at the Association for Education in Journalism and Mass Communication, annual conference. San Antonio, TX. August 1987. Publisher link. © 1987 The Author. Used with permission.

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