Document Type

Presentation

Publication Date

5-1987

Publisher

International Communication Conference

Source Publication

ICA Annual Convention

Abstract

A three-wave panel study was conducted in successive years in a Midwest suburban community to determine the relationship of communication to adoption of energy conservation behavior among homeowners. Special attention was paid to the communication and energy use constraints faced by the elderly. Analysis indicates that younger respondents adopted actions to save energy in the home at a faster rate than did the older respondents. This study found that energy-related content in the mass media bears stronger relationships with the perceived importance of the energy problem and energy conservation attitudes than with energy conservation behavior. The latter is associated more strongly with utility pamphlet reading, information requests, and utility audits, which provide the more specific and customized information necessary for implementation of energy conservation measures.

Comments

Sixty-Five: Communication and the Adoption of Energy Conservation Measures by the Elderly. A paper presented at the Annual ICA Conference, Montreal CA, May 1987. Publisher link. ©1987 The Author. Used with permission.

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