Date of Award

11-1968

Degree Type

Master's Essay - Restricted

Degree Name

Master of Business Administration (MBA)

Department

Business Administration

Abstract

"What price?" is one of the most important questions confronting management today. H.L. Hansen, an economist, has defined price as "the sum total of all the errors and skills which have gone into the creation of a buyer's satisfaction." The ideal price is not that which prompts the customer to purchase. I, Wayne Keller, an accountant, has said that "the perfect sales price is the sum total of all the costs plus the profit which will yield the goal return on capital employed." These can be two conflicting views.

Comments

An Essay Presented to the Faculty of the College of Business Administration Marquette University in Partial Fulfillment of the Requirements for the Degree Master of Business Administration, Milwaukee, Wisconsin

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