The Use of Management Science Thinking in Market Segmentation

Author

Emer E. Schaefer, Marquette University

Date of Award

1968

Degree Type

Master's Essay - Restricted

Degree Name

Master of Business Administration (MBA)

Department

Business Administration

Abstract

The purpose of this paper is to develop a better understanding of how the principles of management science can be used to explain the phenomena of market segmentation. The following paper is a discussion of the various concepts that relate to market segmentation and how these concepts provide the basic orientation for research to solve marketing problems.

Comments

Presented To The Faculty Of The College of Business Administration Marquette University In Partial Fulfillment For The Degree Of Master of Business Administration, Milwaukee, Wisconsin

Recommended Citation

Schaefer, Emer E., "The Use of Management Science Thinking in Market Segmentation" (1968). Master's Essays (1922 - ). 2561.
https://epublications.marquette.edu/essays/2561