Fostering Ethical Marketing Decisions

Document Type

Article

Publication Date

4-1991

Source Publication

Journal of Business Ethics

Source ISSN

0167-4544

Abstract

This paper begins by examining several potentially unethical recent marketing practices. Since most marketing managers face ethical dilemmas during their careers, it is essential to study the moral consequences of these decisions. A typology of ways that managers might confront ethical issues is proposed. The significant organizational, personal and societal costs emanting [sic] from unethical behavior are also discussed. Both relatively simple frameworks and more comprehensive models for evaluating ethical decisions in marketing are summarized. Finally, the fact that organizational commitment to fostering ethical marketing decisions can be accomplished by top management leadership, codes of ethics, ethics seminars/programs and ethical audits is examined.

Comments

Journal of Business Ethics, Vol. 10, No. 4 (April 1991): 259-271. DOI.

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