Effects of Consumption Frequency on Believability and Attitudes Toward Alcohol Warning Labels

Authors

J. Craig Andrews, Marquette UniversityFollow
Richard G. Netemeyer, University of Virginia - Main CampusFollow
Srinivas Durvasula, Marquette UniversityFollow

Document Type

Article

Language

eng

Format of Original

16 p.; 24 cm

Publication Date

3-1991

Publisher

Wiley

Source Publication

Journal of Consumer Affairs

Source ISSN

0022-0078

Abstract

Alcohol consumption frequency and alcohol warning label type are examined for their influence on label believability, attitude toward the label, and attitude confidence. Findings from a convenience sample of students indicate a differential impact among five warning labels on label believability and label attitudes. As expected, frequent alcohol users find the labels to be significantly less believable and less favorable than occasional/nonusers of alcohol. However, occasional/nonusers of alcohol hold more confident attitudes toward the labels than frequent alcohol users.

Comments

Journal of Consumer Affairs, Vol. 25, No. 2 (March 1991): 323-338. DOI.

Recommended Citation

Andrews, J. Craig; Netemeyer, Richard G.; and Durvasula, Srinivas, "Effects of Consumption Frequency on Believability and Attitudes Toward Alcohol Warning Labels" (1991). Marketing Faculty Research and Publications. 158.
https://epublications.marquette.edu/market_fac/158