The Social Disorder of the Broadened Concept of Marketing
Document Type
Article
Language
eng
Publication Date
6-1979
Publisher
Springer
Source Publication
Journal of the Academy of Marketing Science
Source ISSN
0092-0703
Abstract
The concept of “social order” is fundamental to the stability of most social systems. In this paper, three dimensions of social order—drawn predominantly from the writings of Talcott Parsons—are analyzed in terms of how they are influenced by broadened marketing. The authors maintain that the widespread acceptance and application of broadened marketing, defined as marketing, is inconsistent with social order and could ultimately erode the reputation of all marketing practioners. Furthermore, such a series of events could lead to the severe regulation of marketing practices and the development of inhibitions by bright young students regarding the formal study of marketing.
Recommended Citation
Laczniak, Gene R. and Michie, Donald A., "The Social Disorder of the Broadened Concept of Marketing" (1979). Marketing Faculty Research and Publications. 224.
https://epublications.marquette.edu/market_fac/224
Comments
Journal of the Academy of Marketing Science, Vol. 7, No. 3 (June 1979): 214-232. DOI.