Broadened Marketing and Social Order: A Reply

Authors

Gene R. Laczniak, Marquette UniversityFollow
Donald A. Michie, New Mexico State University

Document Type

Article

Language

eng

Publication Date

6-1979

Publisher

Springer

Source Publication

Journal of the Academy of Marketing Science

Source ISSN

0092-0703

Comments

Journal of the Academy of Marketing Science, Vol. 7, No. 3 (June 1979): 239-241. DOI.

Recommended Citation

Laczniak, Gene R. and Michie, Donald A., "Broadened Marketing and Social Order: A Reply" (1979). Marketing Faculty Research and Publications. 225.
https://epublications.marquette.edu/market_fac/225