Evaluating the Marketing of Energy Conservation by Utilities

Authors

Gene R. Laczniak, Marquette UniversityFollow
Patrick E. Murphy, Marquette UniversityFollow
Richard Robinson, Marquette UniversityFollow

Document Type

Article

Language

eng

Publication Date

Fall 1978

Publisher

University of Akron, College of Business

Source Publication

Akron Business and Economic Review

Source ISSN

0044-7048

Comments

Published version. Akron Business and Economic Review, Vol 9, No. 3 (Fall 1978): 6-10.

Recommended Citation

Laczniak, Gene R.; Murphy, Patrick E.; and Robinson, Richard, "Evaluating the Marketing of Energy Conservation by Utilities" (1978). Marketing Faculty Research and Publications. 257.
https://epublications.marquette.edu/market_fac/257