Marketing Metrics to the American Public: An Interview with Dr. Eugene Laczniak

Authors

V. Mickevicius, Metric News, Inc.
Gene R. Laczniak, Marquette UniversityFollow

Document Type

Article

Language

eng

Publication Date

1-1978

Publisher

Metric News, Inc.

Source Publication

Metric News: The Journal of Metrication

Abstract

One of the major problems confronting the metrication movement is the general lack of publicity and public awareness of the scope of the metric system. The work already performed as well as that still needed to be done to bring metrication to fruition needs considerable attention. The application of marketing principles and programs can have a potentially great effect on the success of the work of metric activists. During the course of this interview, conducted in late November, 1977, Dr. Eugene Laczniak suggests some of the ways in which marketing can be made to work for metrication; and he offers vital insights into the means by which metrication can become a fixed reality in American life, business, industry, government, and education.

Comments

Accepted version. Metric News: The Journal of Metrication, Vol. 5, No. 1 (January/February, 1978): 11-13. © 1978 Metric News, Inc,

Recommended Citation

Mickevicius, V. and Laczniak, Gene R., "Marketing Metrics to the American Public: An Interview with Dr. Eugene Laczniak" (1978). Marketing Faculty Research and Publications. 271.
https://epublications.marquette.edu/market_fac/271