Document Type
Article
Publication Date
Summer 2020
Publisher
Rutgers Business School
Source Publication
Rutgers Business Review
Source ISSN
2474-2376
Abstract
The objective of this study is to contribute conceptually and empirically to the discussion about when firms attempt to align their political efforts with their social goals and how this alignment affects their financial performance, an area currently still under-explored. The empirical context for our analysis focuses on companies that have been singled out due to their efforts to emphasize “shared value” defined as integrating competitive and social policies. The specific research questions that we shed light on in this study include: What have been the types of political efforts that these firms singled out in the pursuit of their shared value goals? Or, stated slightly differently: What is the political capacity of firms who have embraced social goals as part of their competitive strategy? Relatedly, we ask whether shared-value firms are more likely to deploy their political efforts to promote their social values initiatives and whether political and social alignment boost a firm’s net income.
Recommended Citation
Rehbein, Kathleen; Leonel, Ronei; den Hond, Frank; and de Bakker, Frank, "How Do Firms That Are Changing the World Engage Politically?" (2020). Management Faculty Research and Publications. 382.
https://epublications.marquette.edu/mgmt_fac/382
Comments
Published version. Rutgers Business Review, Vol. 5, No. 2 (Summer 2020): 203-225. Publisher link. © 2020 Rutgers Business School. Used with permission.