Strategic Implications of Cognitive Computing in IS: Addressing AI Fragmentation Through Knowledge Similarity Transformation

Authors

• Matthias Tuczek, Leibniz University Hannover
• Kenan Degirmenci, Queensland University of Technology
• Yuanyuan (April) Song, Marquette UniversityFollow
• Kevin C. Desouza, Queensland University of Technology
• Michael H. Breitner, Leibniz University Hannover
• Richard T. Watson, University of Georgia

Document Type

Article

Publication Date

6-2025

Publisher

Elsevier

Source Publication

Journal of Strategic Information Systems

Source ISSN

0963-8687

Original Item ID

DOI: 10.1016/j.jsis.2025.101908

Abstract

Without an integrated model of how the human brain works and processes information, artificial intelligence (AI) will remain a mysterious black box that can misfire as circumstances change. An integrated study of the three cognitive computing components (AI, cognitive psychology, and neurobiology) is necessary to create explainable AI findings. This paper introduces cognitive computing systems (CCS) as a domain for information systems (IS) research. It reviews the interdisciplinary implications of CCS concepts by developing a new computational method, knowledge similarity transformation (KST), to improve digital-augmented literature analysis in fragmented knowledge areas. Based on the dual CCS and KST contribution, this article outlines strategic implications for organizational value creation opportunities and future research directions from a technological, psychological, and physiological perspective.

Comments

Accepted version. Journal of Strategic Information Systems, Vol. 34, No. 2 (June 2025). DOI. © 2025 Elsevier. Used with permission.

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Recommended Citation

Tuczek, Matthias; Degirmenci, Kenan; Song, Yuanyuan (April); Desouza, Kevin C.; Breitner, Michael H.; and Watson, Richard T., "Strategic Implications of Cognitive Computing in IS: Addressing AI Fragmentation Through Knowledge Similarity Transformation" (2025). Management Faculty Research and Publications. 416.
https://epublications.marquette.edu/mgmt_fac/416