Measures That Matter
Document Type
Article
Language
eng
Publication Date
4-3-2002
Abstract
One of the biggest IT-related questions facing executive teams today is whether or not their investment in information technology actually delivers business value. At a macro-level, this question has long since been resolved. Properly implemented, IT can and does benefit the implementing firm. The problem is that many managers have trouble believing this fact when it comes to the specific projects with which they have dealt.
Recommended Citation
Cotteleer, Mark, "Measures That Matter" (2002). Management Faculty Research and Publications. 90.
https://epublications.marquette.edu/mgmt_fac/90
COinS
Comments
Cutter Consortium, (November, 2002). Permalink.