Date of Award
5-1931
Degree Type
Bachelors Essay
Degree Name
Bachelor of Arts (BA)
Department
Business Administration
First Advisor
Maynard W. Brown
Abstract
The express purpose of this thesis is to present, systematically, the results of the author’s investigation into the actual methods of bank advertising practice, and of his research into the writings of the best authorities on this subject. The general plan is to consider only authentic information and viewpoints for each phase of the advertising program and to compare and contrast actual methods used with these ideals.
Bank advertising is boundless in its scope, charged, as it is, with educating the public in financial matters and selling banking services. Because these services are practically infinite in variation, banks have been called the “department stores of finance." When one considers the marketing of these services to a widely diversified, uninitiated and largely disinterested public, in the face of all sorts of competition, he begins to appreciate the complexities of bank advertising.
Recommended Citation
Meurer, Dan R., "Bank Advertising in Principles and Practice" (1931). Bachelors’ Theses. 1800.
https://epublications.marquette.edu/bachelor_essays/1800
Comments
A Thesis Respectfully Submitted to the Faculty of the College of Journalism, Marquette University, in Partial Fulfillment of the Requirements for the Degree of Bachelor Of Philosophy, Milwaukee, Wisconsin