Date of Award
5-1938
Degree Type
Bachelors Essay
Degree Name
Bachelor of Arts (BA)
Program
Communication and Media Studies
Abstract
Cooperative advertising is a comparatively new field. Only one work of any length and comprehensiveness has been as yet written about it--Hugh E. Agnew's Cooperative Advertising by Competitors. Yet, for all its youth, it is amazingly robust and mature.
Recommended Citation
Guinan, Mary Elizabeth, "United We Stand" (1938). Bachelors’ Theses. 1892.
https://epublications.marquette.edu/bachelor_essays/1892
Comments
A Thesis submitted to the Faculty of the College of Journalism of Marquette University in Partial Fulfillment of the Requirements for the Degree- of Bachelor of Philosophy. Marquette University, Milwaukee, Wisconsin.