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  International and Intercultural Public Relations : a Campaign Case Approach

  Michael G. Parkinson and Daradirek Ekachai

  International and Intercultural Public Relations: A Campaign Case Approach uses both the case method and an analysis of public relations campaigns to help students learn to apply concepts of planning, research, and international or intercultural communication to the field of public relations. It is appropriate for general public relations campaigns courses, as well as those specifically focused on intercultural or international public relations. This text provides a format for analyzing public relations campaigns and then applies it in 19 case studies written by public relations scholars.

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  The Castle of Wolfenbach

  Eliza Parsons and Diane Hoeveler

  Young Matilda Weimar is forced to run away when her lecherous uncle tries to rape her. She flees to the ancient Castle of Wolfenbach, where she hears ghostly groans and shrieks from the haunted east wing. Braving the supernatural threats, Matilda explores the castle's dark corridors and discovers the lonely Countess of Wolfenbach, imprisoned for eighteen years by her vengeful husband.

  Matilda believes she has at last found friend, but tragedy strikes - the castle is burned to the ground and the Countess kidnapped! Can Matilda find her missing friend before her cruel uncle finds her? And what is the mystery that prevents Matilda from marrying her true love, the Count De Bouville?

  A bestseller upon its publication in 1793 and reprinted frequently during the 19th century, The Castle of Wolfenbach was one of the seven "horrid novels" read by Isabella Thorpe and Catherine Morland in Jane Austen's Northanger Abbey. This Valancourt Books edition includes a new introduction and notes for modern readers.

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  Moral Repair: Reconstructing Moral Relations After Wrongdoing

  Margaret Urban Walker

  Moral Repair examines the ethics and moral psychology of responses to wrongdoing. Explaining the emotional bonds and normative expectations that keep human beings responsive to moral standards and responsible to each other, Margaret Urban Walker uses realistic examples of both personal betrayal and political violence to analyze how moral bonds are damaged by serious wrongs and what must be done to repair the damage. Focusing on victims of wrong, their right to validation, and their sense of justice, Walker presents a unified and detailed philosophical account of hope, trust, resentment, forgiveness, and making amends - the emotions and practices that sustain moral relations. Moral Repair joins a multidisciplinary literature concerned with transitional and restorative justice, reparations, and restoring individual dignity and mutual trust in the wake of serious wrongs.

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  Mechatronics: an Introduction

  Robert H. Bishop

  Mechatronics has evolved into a way of life in engineering practice, and it pervades virtually every aspect of the modern world. In chapters drawn from the bestselling and now standard engineering reference, The Mechatronics Handbook, this book introduces the vibrant field of mechatronics and its key elements: physical system modeling; sensors and actuators; signals and systems; computers and logic systems; and software and data acquisition. These chapters, written by leading academics and practitioners, were carefully selected and organized to provide an accessible, general outline of the subject ideal for non-specialists.

  Mechatronics: An Introduction first defines and organizes the key elements of mechatronics, exploring design approach, system interfacing, instrumentation, control systems, and microprocessor-based controllers and microelectronics. It then surveys physical system modeling, introducing MEMS along with modeling and simulation. Coverage then moves to essential elements of sensors and actuators, including characteristics and fundamentals of time and frequency, followed by control systems and subsystems, computer hardware, logic, system interfaces, communication and computer networking, data acquisition, and computer-based instrumentation systems. Clear explanations and nearly 200 illustrations help bring the subject to life.

  Providing a broad overview of the fundamental aspects of the field, Mechatronics: An Introduction is an ideal primer for those new to the field, a handy review for those already familiar with the technology, and a friendly introduction for anyone who is curious about mechatronics.

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  International Monetary and Financial Economics, Third Edition

  Joseph P. Daniels and David D. VanHoose

  This text covers the full range of topics in international money and finance, giving solid attention to 3 key areas - international finance, open-economy macroeconomics, and international money and banking. It consistently connects theory to real-world policy and business applications (and strikes a balance between business relevance and policy relevance), demonstrating to readers the contemporary applications that can be explored, and that international monetary and financial economics is a dynamic and interesting subject area that has become of great importance for international affairs and business.

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  Advertising Strategy: Creative Tactics from the Outside/In

  Jean Grow and Tom Altstiel

  Written in an accessible style, Advertising Strategy: Creative Tactics From the Outside/In gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Unlike many books that focus only on advertising created for large consumer accounts, this text also covers business-to-business, in-house, and small agency advertising. Authors Tom Altstiel and Jean Grow provide students with a unique blend of real world and academic perspectives through their own personal experience as a working creative director and agency principal and an actively teaching professor at one of the top advertising programs in the country.

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  Philosophischer Beweis von der Wahrheit der christlichen Religion (1747)

  Martin Knutzen and Ulrich Lehner

  Obwohl Martin Knutzen (1713-1751) zu seinen Lebzeiten ein gefeierter Denker war, ist sein Ansehen inzwischen verblasst und sein Werk, das Pietismus und Wolffianismus zu verbinden suchte, nur mehr Spezialisten bekannt. Dies verwundert umso mehr, als seine Schüler Immanuel Kant und Johann Georg Hamann ihn als bedeutende Persönlichkeit rühmten.

  Dem vielfach geäußerten Wunsch der Kant-Forschung, Knutzens Hauptwerk "Philosophischer Beweis von der Wahrheit der christlichen Religion" (1740), das eine der ersten Streitschriften gegen den englischen Deismus in deutscher Sprache darstellt, wieder einem breiten Leserkreis zugänglich zu machen, kommt die vorliegende kommentierte Ausgabe nun endlich nach.

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  Ethical Marketing

  Patrick E. Murphy, Gene R. Laczniak, Norman E. Bowie, and Thomas A. Klein

  This text explores ethical issues facing marketing practitioners. It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets as well as marketing research, product counterfeiting, channels of distribution, selling practices and how to implement ethics into marketing organizations. Part of the applied ethics series, Basic Ethics in Action, edited by Michael Boylan. This text explores ethical issues facing marketing practitioners. It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets as well as marketing research, product counterfeiting, channels of distribution, selling practices and how to implement ethics into marketing organizations. Part of the applied ethics series, Basic Ethics in Action, edited by Michael Boylan.

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  William Shakespeare: Playwright and Poet

  Pamela Hill Nettleton

  A biography profiling the life and the work of the playwright and poet William Shakespeare. Includes source notes and timeline.

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  From Crisis to Kairos: the Mission of the Church in the Time of HIV/AIDS, Refugees and Poverty

  Agbonkhianmeghe E. Orobator

  A contextualised theological study of the Church in Africa which situates and examines the Church in relation to a set of critical issues: HIV/AIDS, refugees, and poverty.

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  Rhetorical Listening: Identification, Gender, Whiteness

  Krista Ratcliffe

  Extending the feminist rhetorical project to define and model rhetorical listening

  Long-ignored within rhetoric and composition studies, listening has returned to the disciplinary radar. Rhetorical Listening: Identification, Gender, Whiteness argues that rhetorical listening facilitates conscious identifications needed for cross-cultural communication.

  Krista Ratcliffe establishes eavesdropping, listening metonymically, and listening pedagogically as approaches to rhetorical listening. She defines and models rhetorical listening, addressing identifications with gender and whiteness within public debates, scholarship, and pedagogy. Offering an approach grounded in classical rhetorical theory, Heideggerian theory, feminist theory, and critical race theory, Ratcliffe presents rhetorical listening as an invention tactic that engages spoken and written texts and supplements reading, writing, speaking, and silence as a rhetorical art.

  Theorizing intersections of gender and whiteness, Rhetorical Listening examines how whiteness functions as an "invisible" racial category and provides disciplinary and cultural reasons for the displacement of listening and for the use of rhetorical listening as a code of cross-cultural conduct. Ratcliffe presents rhetorical listening in terms of cultural logics, stances, and dominant interpretive tropes. She highlights the modern identification theory of Kenneth Burke and the postmodern identification and disidentification theory of Diana Fuss and presents nonidentification as a more productive site for rhetorical listening.

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  The Social Authority of Reason: Kant's Critique, Radical Evil, and the Destiny of Humankind

  Philip J. Rossi

  In The Social Authority of Reason, Philip J. Rossi, SJ argues that the current cultural milieu of globalization is strikingly reflective of the human condition appraised by Kant, in which mutual social interaction for human good is hamstrung by our contentious "unsociable sociability." He situates the paradoxical nature of contemporary society—its opportunities for deepening the bonds of our common human mutuality along with its potential for enlarging the fissures that arise from our human differences—in the context of Kant's notion of radical evil. As a corrective, Rossi proposes that we draw upon the social character of Kant's critique of reason, which offers a communal trajectory for human moral effort and action. This trajectory still has power to open the path to what Kant called "the highest political good"—lasting peace among nations.

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  Historical Dictionary of Feminism, 2nd Edition

  Janet K. Boles and Diane Hoeveler

  This Second Edition is an essential resource for librarians, scholars, and students. This succinct handbook includes more than 1,000 entries covering the persons, organizations, campaigns and court cases, goals and achievements, and current and future directions of the feminist movement, 75 percent of which are new and revised from the first edition.
  
  This second edition also features a more internationally focused introduction that provides an overview of the history and development of feminism as a movement and as a philosophy. Rounding out this new edition are an expanded chronology, and an updated bibliography that brings attention to many feminist online resources and periodicals, and emphasizes global and third-wave feminism, both new developments in the field since the publication of the first edition.
  
  Paying tribute to the struggles of the women, and men, who have worked to change and to improve the living conditions for women in the world, this book promises a comprehensive historical overview for readers of all interest levels.

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  The Elgar Companion to Economics and Philosophy

  John B. Davis, Alain Marciano, and Jochen Runde

  The Elgar Companion to Economics and Philosophy aims to demonstrate exactly how these two important areas have always been linked, and to illustrate the key areas of overlap.

  The Companion is divided into distinct parts, each of which highlights a leading area of scholarly concern: political economy conceived as social philosophy; the methodology and epistemology of economics; and social ontology and the ontology of economics. The contributors are well-known and distinguished authors from a variety of disciplines, who have been invited both to survey and to provide a personal assessment of current and prospective future states of their respective areas of philosophical interest.

  Academics and students who have an interest in economics and philosophy, political philosophy and the history of ideas will find this book of great appeal, as will researchers working in the field and readers interested in the nature of the discipline of economics.

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  Moral Psychology: Feminist Ethics and Social Theory

  Peggy DesAutels and Margaret Urban Walker

  Moral psychology studies the features of cognition, judgement, perception, and emotion that make human beings capable of moral action. Perspectives from feminist and race theory immensely enrich moral psychology. Writers who take these perspectives ask questions about mind, feeling, and action in contexts of social difference and unequal power and opportunity. These essays by a distinguished international cast of philosophers explore moral psychology as it connects to social life, scientific studies, and literature.

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  Ignatius of Loyola: Founder of the Jesuits

  John Donnelly

  This biography highlights the life of Saint Ignatius of Loyola and his work founding the Jesuit order during the Reformation Era.

  The titles in the new Library of World Biography series make ideal supplements for World History survey courses or other courses in the history curriculum where figures in history are explored. Paperback, brief and inexpensive, each interpretative biography in this series focuses on a figure whose actions and ideas significantly influenced the course of World history, and relates the life of its subject to the broader themes and developments of the times.

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  Year by Year with the Early Jesuits (1537-1556): Selections from the Chronicon of Juan de Polanco, S. J.

  John Donnelly

  Polanco's "Chronicon" is arguably one of the most important sources for the history of the Jesuits during their beginnings and early years. Heretofore largely unavailable to the general public (because of its length, of the fact that it was written in Latin, and because it was printed only in the relatively rare "Monumenta Historica Societatis Iesu" series of books), this important work is now available, at least in part, in Fr. Donnelly's "user-friendly" translation. Polanco was secretary of the Society under three successive Fathers General (Ignatius, Lainez, and Borgia); from his experience in that post, as also from his personal acquaintance with all of the early Jesuits (except Xavier) comes this uniquely authoritative account of life in the early Society.

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  Natural Law: An Introduction and Re-examination

  Howard P. Kainz

  The Nuremberg Trials of leading National Socialists established the principle that individuals may be legally punished, even by death, for obeying the laws of their country. Is there then a higher law by which enacted valid positive laws may be judged, so that persons subject to such laws would be duty-bound to defy them?

  In recent years the theory of natural law has been revived by a number of philosophers and jurists, who however often disagree sharply among themselves about the proper methods for defining and deriving natural law.

  Howard Kainz surveys the history of natural law from its foreshadowing in ancient Greece down to the most recent controversies. Natural Law both introduces the subject to newcomers and sheds fresh light on such figures as Plato, Aristotle, Hume, Kant, Veatch, McInerny, Grisez, and Finnis.

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  What Does the Bible Say About the End Times? A Catholic View

  William Kurz

  Where did we come from? Where are we going? How will the world come to an end? Has God given us clues from which we can deduce an end-time scenario? Will believers be raptured, spared the tribulation of cataclysmic times?
  
  Many Catholics find themselves confused by current speculations among fundamentalist Christians about the end of the world. These scenarios, often based on convoluted and faulty interpretations of Scripture, offer a blow-by-blow account of God s master plan for closing out history. Does the Bible really support such scenarios? How does Catholic teaching address our curiosity about the end of human history?
  
  Through a careful examination of key biblical themes, symbols and imagery from Genesis to Revelation, Scripture scholar Father William Kurz demonstrates that the Bible is not a puzzle...to construct into an end-time scenario. Instead, he leads the reader to a deeper understanding of God s intent in creating humanity, his persistent efforts to rescue us from our sin, and Jesus final return in glory to judge the living and the dead.

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  New Approaches to Rhetoric

  Patricia Ann Sullivan and Steven R. Goldzwig

  New Approaches to Rhetoric provides fresh perspectives on the study of rhetoric and its ability to affect change in today's society. Although traditional approaches (e.g., neo-Aristotelian) to the study of rhetoric have utility for the twenty-first century, communication in a complex, mass-mediated postmodern age calls for new critical approaches. The contributors of this volume, including James Darsey, Kathryn M. Olson and G. Thomas Goodnight, George Cheney, Dana Cloud, and Barry Brummett, explore possibilities for bridging rhetorical studies of the past with rhetorical studies of the future. The original essays invite students to join rhetorical theorists and critics in an ongoing dialogue concerning what it means to study communication in a postmodern world.

  Divided into three Parts, New Approaches to Rhetoric challenges and expands the definitions, approaches, and assumptions governing rhetorical scholarship. Part I, Rhetorics, Ethics, and Values, addresses, in different ways, a central question for the study of rhetoric today: How, and under what conditions, will moral arguments be articulated in the 21^st century? Part II, Rhetoric, Institutions, and Contexts, features real-life case studies, showing students the function of rhetoric in today’s world. Part III, Rhetorics, Cultures, and Ideologies, encourages students to examine ideological approaches to criticism and issues associated with class, race, and gender.

  Features of this volume:

  • Original, never-before-published pieces by leading rhetorical theorists and critics including James Darsey, Kathryn Olson and G. Thomas Goodnight, George Cheney, Dana Cloud and Marouf Hasian, and John M. Murphy and Thomas R. Burkholder, among others
  • Each part opens with a brief introduction to frame discussion for students.
  • Topics and case studies will appeal to students and scholars (e.g., film, Disney, political keynote addresses, autobiography, labor union discourse).
  • Barry Brummett’s Conclusion speculates on what the collection suggests about rhetoric in the 21^st century and offers ideas to guide students as they contemplate the future of rhetorical studies.

  New Approaches to Rhetoric is ideal for upper-level undergraduate and graduate courses in Rhetoric and in Political Communication in departments of Communication, English, and Political Science. This book is suitable for use as either a primary or supplemental course text and will be invaluable as a general reference for scholars of rhetoric, social movements, and public sphere studies.

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  Retirement: Reasons, Processes, and Results

  Gary A. Adams

  This book reviews, summarizes, and integrates a diverse literature on the topic of retirement and provides a coherent view to better inform researchers and practitioners. Organized around three phases of the retirement process--pre-retirement, retirement decision-making, and post-retirement--the chapters examine economic, sociological, gerontological, and psychological theory and research. Topics discussed include: types of retirement, retirement planning and preparation, early retirement incentive programs, the economics of the retirement decision-making, and work after retirement, among others. Contributors include Jerome Kaplan, Kenneth Shultz, Harvey Sterns, and Linda Stroh.

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  Jean Fautrier, 1898-1964

  Curtis L. Carter, Karen K. Butler, Yves-Alain Bois, Benjamin HD Buchloh, and Rachel E. Perry

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  The Theory of the Individual in Economics

  John B. Davis

  The concept of the individual and his/her motivations is a bedrock of philosophy. All strands of thought at heart come down to a particular theory of the individual. Economics, though, is guilty of taking this hugely important concept without questioning how we theorise it. This superb book remedies this oversight.

  The new approach put forward by Davis is to pay more attention to what moral philosophy may offer us in the study of personal identity, self consciousness and will. This crosses the traditional boundaries of economics and will shed new light on the distinction between positive and normative analysis in economics. With both heterodox and orthodox economics receiving a thorough analysis from Davis, this book is at once inclusive and revealing.

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  Parenting Young Children: A Facilitator's Guide

  Robert A. Fox and Bonnie Nicholson

  Parenting Young Children is a practical program developed to aid counselors, teachers, and other family resource staff in training parents to better manage the behavior of their toddler or preschooler. Through the program, parents learn to monitor their own behaviors and, at the same time, apply new nurturing and discipline strategies designed to foster their child's overall development. The result of the multi-session course is a parent who is more thoughtful than reactive, more authoritative than authoritarian.

  Parenting Young Children teaches parents to use the STAR approach when confrtonted with one of their child's difficult behaviors - to Stop and Think about their own thoughts and feelings, and to Ask themselves if their expectations are reasonable, before they Respond.

  Parenting Young Children also features:

  • A user-friendly format that allows professionals from varying backgrounds to facilitate the program
  • A culturally sensitive approach that respects the values of different families
  • An assessment-based design that uses weekly goals, easily copied forms, and home plans to monitor progress
  • A well-established, theoretically sound foundation derived from years of behavioral and cognitive research
  • An accompanying video, which is used in conjunction with the book to illustrate the STAR approach to parenting

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  Approaches to Teaching Gothic Fiction: The British and American Traditions

  Diane Hoeveler and Tamar Heller

  Recent decades have seen a revival of scholarly interest in Gothic fiction. Critics are attracted to the genre's exploration of irrationality, to its dark representation of the bourgeois family and of the psychological effects of social conflict. Because of this critical interest and because of the enduring popularity of the genre from the eighteenth century to the present, the Gothic has become increasingly visible on college syllabi. This volume, like others in the MLA's Approaches to Teaching World Literature series, is divided into two parts. The first part, "Materials," gives information on available editions, anthologies, reference works, background sources, critical studies, films, and Web sites of value in teaching Gothic fiction. The second part, "Approaches," contains twenty-eight essays that define the genre; examine its connections to history, philosophy, feminism, social criticism; show its different forms in England, Ireland, the United States; and probe its themes--including such motifs as ghosts, castles, entrapped heroines, and animated corpses. Among the many authors discussed are Bram Stoker, Mary Shelley, Ann Radcliffe, Edgar Allan Poe, Nathaniel Hawthorne, Wilkie Collins, Oscar Wilde, Robert Louis Stevenson, Stephen King, Anne Rice, and Toni Morrison.