The Ethicality of Point of Sale Marketing Campaigns: Normative Ethics Applied to Cause Related Checkout Charities

Authors

Catharyn Baird, EthicsGame
Jay Caulfield, Marquette UniversityFollow

Document Type

Presentation

Publication Date

2019

Publisher

Midwest Academy of Management

Comments

"The Ethicality of Point of Sale Marketing Campaigns: Normative Ethics Applied to Cause Related Checkout Charities," Presented at Midwest Academy of Management. © 2019 The Authors. Used with permission.

An ADA Accessible version will be provided upon request.

Recommended Citation

Baird, Catharyn and Caulfield, Jay, "The Ethicality of Point of Sale Marketing Campaigns: Normative Ethics Applied to Cause Related Checkout Charities" (2019). Management Faculty Research and Publications. 375.
https://epublications.marquette.edu/mgmt_fac/375