The Marketing Faculty Research and Publications Series is comprised of books and articles published by Marquette University's marketing faculty.
Submissions from 1978
Evaluating the Marketing of Energy Conservation by Utilities, Gene R. Laczniak, Patrick E. Murphy, and Richard Robinson
Marketing Metrics to the American Public: An Interview with Dr. Eugene Laczniak, V. Mickevicius and Gene R. Laczniak
Ethical Guidelines for Business and Social Marketing, Patrick E. Murphy, Gene R. Laczniak, and Robert F. Lusch
Submissions from 1977
Futures Research: A New Perspective for Corporate Planning, Gene R. Laczniak and Robert F. Lusch
Marketing in 1985: A View from the Ivory Tower: How will the business environment of 1985 affect competitive marketing strategy?, Gene R. Laczniak, Robert F. Lusch, and Jon G. Udell
Women Executives: Their Educational Needs in Marketing, Patrick E. Murphy and Gene R. Laczniak
Submissions from 1976
The Future of Marketing Strategy, Robert F. Lusch, Jon G. Udell, and Gene R. Laczniak
The Business Environment of 1985, Jon G. Udell, Robert F. Lusch, and Gene R. Laczniak