The Marketing Faculty Research and Publications Series is comprised of books and articles published by Marquette University's marketing faculty.

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Submissions from 1999

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A Cross-Cultural Comparison of Cognitive Responses, Beliefs, and Attitudes Toward Advertising in General in Two Asian Countries, Srinivas Durvasula, Steven Lysonski, and Subhash Mehta

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Testing the SERVQUAL Scale in the Business-to-Business Sector: The Case of Ocean Freight Shipping Service, Srinivas Durvasula, Steven Lysonski, and Subhash Mehta

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Distributive Justice, Catholic Social Teaching, and the Moral Responsibility of Marketers, Gene R. Laczniak

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Sports Marketing Ethics in Today's Marketplace, Gene R. Laczniak, Richard H. Burton, and Patrick Murphy

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Curbing Corporate Crime: Managerial and Ethical Implications of the Federal Sentencing Guidelines for Organizations, Gene R. Laczniak and Russ Roberson

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The Role of Qualifying Language on Consumer Perceptions of Environmental Claims, Thomas J. Maronick and J. Craig Andrews

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Anti-Competitive Marketing Practices in the Airline Industry, Richard Robinson and Terrence J. Kearney

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Selling Exports to Consumers in Bulgaria: Attitudes Towards Foreign Products, Paschalina Lilia Ziamou, Yorgos Zotos, Steven Lysonski, and Costas Zafiropoulos

Submissions from 1998

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The Guest Editor's Comments 1998, Syed Akhter

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Warnings and Disclosures: Special Editor’s Note, J. Craig Andrews

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Consumer Generalization of Nutrient Content Claims in Advertising, J. Craig Andrews, Richard G. Netemeyer, and Scot Burton

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Reflections on the 1997 Vatican Statements Regarding Ethics in Advertising, Gene R. Laczniak

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A Cross-National Investigation of Student Attitudes Toward Personal Selling: Implications for Marketing Education, Steven Lysonski and Srinivas Durvasula

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Relationships Between SERVQUAL Dimensions and Organizational Performance in the Case of a Business-to-Business Service, Subhash C. Mehta and Srinivas Durvasula

Submissions from 1997

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A Cross-Cultural Comparison of Consumer Ethnocentrism in the United States and Russia, Srinivas Durvasula, J. Craig Andrews, and Richard G. Netemeyer

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Advertising Beliefs and Attitudes: Are Students and General Consumers Indeed Different?, Srinivas Durvasula, Subhash Mehta, J. Craig Andrews, and Steven Lysonski

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The Effects of Nutrition Package Claims, Nutrition Facts Panels, and Motivation to Process Nutrition Information on Consumer Product Evaluations, Scott B. Keller, Mike Landry, Jeanne Olson, Anne M. Velliquette, Scot Burton, and J. Craig Andrews

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Review of Business as a Calling: Work and the Examined Life by Michael Novak, Gene R. Laczniak

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The Flexible Executive Mindset: How Top Management Should Look at Tomorrow’s Markets, Gene R. Laczniak and Robert F. Lusch

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International Catalog Mix Adaptation: An Empirical Study, Fernando Robles and Syed H. Akhter

Submissions from 1996

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The Guest Editor's Comments 1996, Syed Akhter

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International Direct Marketing: Export Value Chain, Transaction Cost, and the Triad, Syed H. Akhter

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Internationalizing Business Curriculum: Considerations and Applications, Syed H. Akhter and Zafar U. Ahmed

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Overview: The Role of Consumer Research Evidence in Recent National Advertising Regulation, J. Craig Andrews

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Alcohol Warning Label Effects: Socialization, Addiction, and Public Policy Issues, J. Craig Andrews and Richard G. Netemeyer

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Age, Product Nutrition, and Label Format Effects on Consumer Perceptions and Product Evaluations, Scot Burton and J. Craig Andrews

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A Cross-National Comparison of Consumers' Attitudes Toward Direct Marketing and Purchase Intention, Srinivas Durvasula, Syed H. Akhter, and Gary J. Bamossy

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Consumer Decision Making Styles: A Multi-Country Investigation, Steven Lysonski, Srinivas Durvasula, and Yorgos Zotos

Submissions from 1995

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The Effectiveness of Alcohol Warning Labels: A Review and Extension, J. Craig Andrews

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Advertising Research Issues from FTC Versus Stouffer Foods Corporation, J. Craig Andrews and Thomas J. Maronick

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Managing Long-Term Political Risk in International Markets: Some Strategic Initiatives, Yusuf A. Choudhry and Syed H. Akhter

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Review of The Tangled Web They Weave: Truth, Falsity, & Advertisers by Ivan L. Preston, Gene R. Laczniak

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The Ethics of Business: Improving or Deteriorating?, Gene R. Laczniak, Marvin W. Berkowitz, Russell G. Brooker, and James P. Hale

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Are Smaller Firms More Export Competitive? A Study of Brazilian Firms, Roque Zin, Paulo Fernando Pinto Barcellos, and Syed H. Akhter

Submissions from 1994

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The Guest Editor's Comments 1994, Syed Akhter

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The Influence of Retail Store Environment On Brand-Related Judgments, Syed Akhter, J. Craig Andrews, and Srinivas Durvasula

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Testing the Cross-National Applicability of U.S. and Russian Advertising Belief and Attitude Measures, J. Craig Andrews, Srinivas Durvasula, and Richard G. Netemeyer

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Towards 2000: A Tougher Future for Australian Business?, Gene R. Laczniak, Anthony Pecotich, and Angela Spadaccini

Submissions from 1993

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Forced Withdrawal from A Country Market: Managing Political Risk, Syed Akhter and Yusuf A. Choudhry

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Marketing Ethics: Onward Toward Greater Expectations, Gene R. Laczniak

Ethical Marketing Decisions: The Higher Road, Gene R. Laczniak and Patrick E. Murphy

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A Theological Context of Work from the Catholic Social Encyclical Tradition, Michael John Naughton and Gene R. Laczniak

Submissions from 1992

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The Influence of Socioeconomic and Technological Factors on Direct Mail Volume in Western European Economies: A Pooled Cross-Sectional Time-Series Analysis, Syed Akhter

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The Effects of Advertising Distinctiveness and Message Content Involvement on Cognitive and Affective Responses to Advertising, J. Craig Andrews, Syed Akhter, Srinivas Durvasula, and Darrel D. Muehling

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Marketing in Higher Education: A Stage Model Concerning Where It's Been and Where It's Going, Jeanne M Simmons and Gene R. Laczniak

Submissions from 1991

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Consumers’ Attitudes Toward Direct Marketing and Purchase Intentions: An Empirical Investigation, Syed Akhter and Srinivas Durvasula

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The Regulatory Decision Center: Understanding and Managing Host Country Regulation of Foreign Business, Syed H. Akhter and William C. Gaidis

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Suggestions For Manipulating and Measuring Involvement in Advertising Message Content, J. Craig Andrews and Srinivas Durvasula

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Understanding Cross-Cultural Student Perceptions of Advertising in General: Implications for Advertising Educators and Practitioners, J. Craig Andrews, Srinivas Durvasula, and Steven Lysonski

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Effects of Consumption Frequency on Believability and Attitudes Toward Alcohol Warning Labels, J. Craig Andrews, Richard G. Netemeyer, and Srinivas Durvasula

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Fostering Ethical Marketing Decisions, Gene R. Laczniak and Patrick E. Murphy

Submissions from 1990

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Transfer Pricing Determinants of U.S. Multinationals, Mohammad F. Al-Eryani, Pervaiz Alam, and Syed Akhter

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A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research, J. Craig Andrews, Srinivas Durvasula, and Syed H. Akhter

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Believability and Attitudes toward Alcohol Warning Label Information: The Role of Persuasive Communications Theory, J. Craig Andrews, Richard G. Netemeyer, and Srinivas Durvasula

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Effects of Involvement, Argument Strength and Source Characteristics on Central and Peripheral Processing of Advertising, J. Craig Andrews and Terence A. Shimp

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Determinants of R&D Expenditures and Expectations, Edward Inderrieden, Gene R. Laczniak, and Anthony Pecotich

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Effects of Moderating Variables on Product Managers' Behavior, Steven Lysonski and J. Craig Andrews

Submissions from 1989

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Schematic Information Processing: Direct Marketing and Purchase Decisions, Syed Akhter

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International Market Entry Strategies and Level of Involvement in Marketing Activities, Syed Akhter and Roberto Friedman

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Cooperative International Direct Marketing: An Alternative for Asian-Pacific Countries to Increase Exports to Industrial Market Economies, Syed H. Akhter and Yusuf A. Choudhry

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The Future US Business Environment with Strategic Marketing Implications for European Exporters, Syed Akhter and Gene R. Laczniak

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The Marketing of Political Candidates: Current Tactics and Future Strategies, Clarke L. Caywood and Gene R. Laczniak

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A Tough Future for Australian Business?, Gene R. Laczniak, Anthony Pecotich, and B. Carroll

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Macroenvironmental Forces, Marketing Strategy and Business Performance: A Futures Research Approach, Robert F. Lusch and Gene R. Laczniak

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Why Bishops and CEO’s Do Not Agree on Economics, T. Martin and Gene R. Laczniak

Submissions from 1988

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Direct marketing infrastructure. An indicator of direct marketing potential in foreign markets, Syed Akhter

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The Impact of Past Performance on Expectations of Future Success: An Investigation of Australian Managers, Edward J. Inderrieden, Gene R. Laczniak, and Anthony Pecotich

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Executive's Scoreboard: CEOs Respond to the Economics Pastoral, T. R. Martin and Gene R. Laczniak

Submissions from 1987

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Political Risk: A Structural Analysis, Syed Akhter and Robert F. Lusch

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Influence on Brand Evaluation: Consumers' Behavior and Marketing Strategies, Syed Akhter, Richard Reardon, and J. Craig Andrews

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The Case for and against Televised Political Advertising: Implications for Research and Public Policy, Gene R. Laczniak and Clarke L. Caywood

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The Influence of Stated Organizational Concern upon Ethical Decision Making, Gene R. Laczniak and Edward Inderrieden

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The Evolving Marketing Concept, Competitive Intensity and Organizational Performance, Robert F. Lusch and Gene R. Laczniak

Submissions from 1986

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Ethics and Personal Selling: Death of a Salesman as an Ethical Primer, Clarke L. Caywood and Gene R. Laczniak

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Environment and Strategy in 1995: A Survey of High-Level Executives, Gene R. Laczniak and Robert F. Lusch

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The Business Environment of 1995 as Seen by Wisconsin Business Executives, Gene R. Laczniak, Steven C. Ross, and Robert F. Lusch

Submissions from 1985

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Frameworks for Analysing Marketing Ethics, Gene R. Laczniak

Marketing Ethics: Guidelines for Managers, Gene R. Laczniak

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Incorporating Marketing Ethics into the Organization, Gene R. Laczniak and Patrick E. Murphy

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Growth versus Retrenchment Strategies in Marketing. The Australian Experience, A. Pecotich, Gene R. Laczniak, and Edward Inderrieden

Submissions from 1984

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Japanese Attitudes Toward American Business Involvement in Japan: an Empirical Investigation, Syed Akhter and Toshikazu Hamada

Submissions from 1983

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Business Ethics: A Manager's Primer, Gene R. Laczniak

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Framework for Analyzing Marketing Ethics, Gene R. Laczniak

Submissions from 1981

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Public Participation in Rulemaking by the Federal Trade Commission: A Survey of Some Recent Experiences, Gene R. Laczniak and Anne Curley

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Ethical Marketing: Perceptions of Economic Goods and Social Problems, Gene R. Laczniak, Robert F. Lusch, and William A. Strang

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Autoline: Turnin Consumer Grief to Relief, T. R. Martin and Gene R. Laczniak

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Some Prescriptions for Marketing, Patrick E. Murphy and Gene R. Laczniak

Submissions from 1980

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Product Management and the Performing Arts, Gene Laczniak

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The “Ethics of Social Ideas” Versus the “Ethics of Marketing Social Ideas”, Robert F. Lusch, Gene R. Laczniak, and Patrick E. Murphy

Submissions from 1979

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An Empirical Study of Hospital Buying, Gene R. Laczniak

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Information Content in Print Advertising, Gene R. Laczniak

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Social Marketing: Its Ethical Dimensions, Gene R. Laczniak, Robert F. Lusch, and Patrick E. Murphy

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Broadened Marketing and Social Order: A Reply, Gene R. Laczniak and Donald A. Michie

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The Social Disorder of the Broadened Concept of Marketing, Gene R. Laczniak and Donald A. Michie

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Dimensions of Future Marketing, Gene R. Laczniak and Jon G. Udell

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Generic Supermarket Items: A Product and Consumer Analysis, Patrick E. Murphy and Gene R. Laczniak

Submissions from 1978

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Evaluating the Marketing of Energy Conservation by Utilities, Gene R. Laczniak, Patrick E. Murphy, and Richard Robinson

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Marketing Metrics to the American Public: An Interview with Dr. Eugene Laczniak, V. Mickevicius and Gene R. Laczniak

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Ethical Guidelines for Business and Social Marketing, Patrick E. Murphy, Gene R. Laczniak, and Robert F. Lusch

Submissions from 1977

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Futures Research: A New Perspective for Corporate Planning, Gene R. Laczniak and Robert F. Lusch