The Marketing Faculty Research and Publications Series is comprised of books and articles published by Marquette University's marketing faculty.
Submissions from 1999
Incoming Editor’s Statement, J. Craig Andrews
A Cross-Cultural Comparison of Cognitive Responses, Beliefs, and Attitudes Toward Advertising in General in Two Asian Countries, Srinivas Durvasula, Steven Lysonski, and Subhash Mehta
Testing the SERVQUAL Scale in the Business-to-Business Sector: The Case of Ocean Freight Shipping Service, Srinivas Durvasula, Steven Lysonski, and Subhash Mehta
Distributive Justice, Catholic Social Teaching, and the Moral Responsibility of Marketers, Gene R. Laczniak
Sports Marketing Ethics in Today's Marketplace, Gene R. Laczniak, Richard H. Burton, and Patrick Murphy
Curbing Corporate Crime: Managerial and Ethical Implications of the Federal Sentencing Guidelines for Organizations, Gene R. Laczniak and Russ Roberson
The Role of Qualifying Language on Consumer Perceptions of Environmental Claims, Thomas J. Maronick and J. Craig Andrews
Anti-Competitive Marketing Practices in the Airline Industry, Richard Robinson and Terrence J. Kearney
Selling Exports to Consumers in Bulgaria: Attitudes Towards Foreign Products, Paschalina Lilia Ziamou, Yorgos Zotos, Steven Lysonski, and Costas Zafiropoulos
Submissions from 1998
The Guest Editor's Comments 1998, Syed Akhter
Warnings and Disclosures: Special Editor’s Note, J. Craig Andrews
Consumer Generalization of Nutrient Content Claims in Advertising, J. Craig Andrews, Richard G. Netemeyer, and Scot Burton
Reflections on the 1997 Vatican Statements Regarding Ethics in Advertising, Gene R. Laczniak
A Cross-National Investigation of Student Attitudes Toward Personal Selling: Implications for Marketing Education, Steven Lysonski and Srinivas Durvasula
Relationships Between SERVQUAL Dimensions and Organizational Performance in the Case of a Business-to-Business Service, Subhash C. Mehta and Srinivas Durvasula
Submissions from 1997
A Cross-Cultural Comparison of Consumer Ethnocentrism in the United States and Russia, Srinivas Durvasula, J. Craig Andrews, and Richard G. Netemeyer
Advertising Beliefs and Attitudes: Are Students and General Consumers Indeed Different?, Srinivas Durvasula, Subhash Mehta, J. Craig Andrews, and Steven Lysonski
The Effects of Nutrition Package Claims, Nutrition Facts Panels, and Motivation to Process Nutrition Information on Consumer Product Evaluations, Scott B. Keller, Mike Landry, Jeanne Olson, Anne M. Velliquette, Scot Burton, and J. Craig Andrews
Review of Business as a Calling: Work and the Examined Life by Michael Novak, Gene R. Laczniak
The Flexible Executive Mindset: How Top Management Should Look at Tomorrow’s Markets, Gene R. Laczniak and Robert F. Lusch
International Catalog Mix Adaptation: An Empirical Study, Fernando Robles and Syed H. Akhter
Submissions from 1996
The Guest Editor's Comments 1996, Syed Akhter
International Direct Marketing: Export Value Chain, Transaction Cost, and the Triad, Syed H. Akhter
Internationalizing Business Curriculum: Considerations and Applications, Syed H. Akhter and Zafar U. Ahmed
Overview: The Role of Consumer Research Evidence in Recent National Advertising Regulation, J. Craig Andrews
Alcohol Warning Label Effects: Socialization, Addiction, and Public Policy Issues, J. Craig Andrews and Richard G. Netemeyer
Age, Product Nutrition, and Label Format Effects on Consumer Perceptions and Product Evaluations, Scot Burton and J. Craig Andrews
A Cross-National Comparison of Consumers' Attitudes Toward Direct Marketing and Purchase Intention, Srinivas Durvasula, Syed H. Akhter, and Gary J. Bamossy
Consumer Decision Making Styles: A Multi-Country Investigation, Steven Lysonski, Srinivas Durvasula, and Yorgos Zotos
Submissions from 1995
The Effectiveness of Alcohol Warning Labels: A Review and Extension, J. Craig Andrews
Advertising Research Issues from FTC Versus Stouffer Foods Corporation, J. Craig Andrews and Thomas J. Maronick
Managing Long-Term Political Risk in International Markets: Some Strategic Initiatives, Yusuf A. Choudhry and Syed H. Akhter
Review of The Tangled Web They Weave: Truth, Falsity, & Advertisers by Ivan L. Preston, Gene R. Laczniak
The Ethics of Business: Improving or Deteriorating?, Gene R. Laczniak, Marvin W. Berkowitz, Russell G. Brooker, and James P. Hale
Are Smaller Firms More Export Competitive? A Study of Brazilian Firms, Roque Zin, Paulo Fernando Pinto Barcellos, and Syed H. Akhter
Submissions from 1994
The Guest Editor's Comments 1994, Syed Akhter
The Influence of Retail Store Environment On Brand-Related Judgments, Syed Akhter, J. Craig Andrews, and Srinivas Durvasula
Testing the Cross-National Applicability of U.S. and Russian Advertising Belief and Attitude Measures, J. Craig Andrews, Srinivas Durvasula, and Richard G. Netemeyer
Towards 2000: A Tougher Future for Australian Business?, Gene R. Laczniak, Anthony Pecotich, and Angela Spadaccini
Submissions from 1993
Forced Withdrawal from A Country Market: Managing Political Risk, Syed Akhter and Yusuf A. Choudhry
Marketing Ethics: Onward Toward Greater Expectations, Gene R. Laczniak
Ethical Marketing Decisions: The Higher Road, Gene R. Laczniak and Patrick E. Murphy
A Theological Context of Work from the Catholic Social Encyclical Tradition, Michael John Naughton and Gene R. Laczniak
Submissions from 1992
The Effects of Advertising Distinctiveness and Message Content Involvement on Cognitive and Affective Responses to Advertising, J. Craig Andrews, Syed Akhter, Srinivas Durvasula, and Darrel D. Muehling
Marketing in Higher Education: A Stage Model Concerning Where It's Been and Where It's Going, Jeanne M Simmons and Gene R. Laczniak
Submissions from 1991
Consumers’ Attitudes Toward Direct Marketing and Purchase Intentions: An Empirical Investigation, Syed Akhter and Srinivas Durvasula
The Regulatory Decision Center: Understanding and Managing Host Country Regulation of Foreign Business, Syed H. Akhter and William C. Gaidis
Suggestions For Manipulating and Measuring Involvement in Advertising Message Content, J. Craig Andrews and Srinivas Durvasula
Understanding Cross-Cultural Student Perceptions of Advertising in General: Implications for Advertising Educators and Practitioners, J. Craig Andrews, Srinivas Durvasula, and Steven Lysonski
Effects of Consumption Frequency on Believability and Attitudes Toward Alcohol Warning Labels, J. Craig Andrews, Richard G. Netemeyer, and Srinivas Durvasula
Fostering Ethical Marketing Decisions, Gene R. Laczniak and Patrick E. Murphy
Submissions from 1990
Transfer Pricing Determinants of U.S. Multinationals, Mohammad F. Al-Eryani, Pervaiz Alam, and Syed Akhter
A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research, J. Craig Andrews, Srinivas Durvasula, and Syed H. Akhter
Believability and Attitudes toward Alcohol Warning Label Information: The Role of Persuasive Communications Theory, J. Craig Andrews, Richard G. Netemeyer, and Srinivas Durvasula
Effects of Involvement, Argument Strength and Source Characteristics on Central and Peripheral Processing of Advertising, J. Craig Andrews and Terence A. Shimp
Determinants of R&D Expenditures and Expectations, Edward Inderrieden, Gene R. Laczniak, and Anthony Pecotich
Effects of Moderating Variables on Product Managers' Behavior, Steven Lysonski and J. Craig Andrews
Submissions from 1989
Schematic Information Processing: Direct Marketing and Purchase Decisions, Syed Akhter
International Market Entry Strategies and Level of Involvement in Marketing Activities, Syed Akhter and Roberto Friedman
Cooperative International Direct Marketing: An Alternative for Asian-Pacific Countries to Increase Exports to Industrial Market Economies, Syed H. Akhter and Yusuf A. Choudhry
The Future US Business Environment with Strategic Marketing Implications for European Exporters, Syed Akhter and Gene R. Laczniak
The Marketing of Political Candidates: Current Tactics and Future Strategies, Clarke L. Caywood and Gene R. Laczniak
A Tough Future for Australian Business?, Gene R. Laczniak, Anthony Pecotich, and B. Carroll
Macroenvironmental Forces, Marketing Strategy and Business Performance: A Futures Research Approach, Robert F. Lusch and Gene R. Laczniak
Why Bishops and CEO’s Do Not Agree on Economics, T. Martin and Gene R. Laczniak
Submissions from 1988
Direct marketing infrastructure. An indicator of direct marketing potential in foreign markets, Syed Akhter
The Impact of Past Performance on Expectations of Future Success: An Investigation of Australian Managers, Edward J. Inderrieden, Gene R. Laczniak, and Anthony Pecotich
Executive's Scoreboard: CEOs Respond to the Economics Pastoral, T. R. Martin and Gene R. Laczniak
Submissions from 1987
Political Risk: A Structural Analysis, Syed Akhter and Robert F. Lusch
Influence on Brand Evaluation: Consumers' Behavior and Marketing Strategies, Syed Akhter, Richard Reardon, and J. Craig Andrews
The Case for and against Televised Political Advertising: Implications for Research and Public Policy, Gene R. Laczniak and Clarke L. Caywood
The Influence of Stated Organizational Concern upon Ethical Decision Making, Gene R. Laczniak and Edward Inderrieden
The Evolving Marketing Concept, Competitive Intensity and Organizational Performance, Robert F. Lusch and Gene R. Laczniak
Submissions from 1986
Ethics and Personal Selling: Death of a Salesman as an Ethical Primer, Clarke L. Caywood and Gene R. Laczniak
Environment and Strategy in 1995: A Survey of High-Level Executives, Gene R. Laczniak and Robert F. Lusch
The Business Environment of 1995 as Seen by Wisconsin Business Executives, Gene R. Laczniak, Steven C. Ross, and Robert F. Lusch
Submissions from 1985
Frameworks for Analysing Marketing Ethics, Gene R. Laczniak
Marketing Ethics: Guidelines for Managers, Gene R. Laczniak
Incorporating Marketing Ethics into the Organization, Gene R. Laczniak and Patrick E. Murphy
Growth versus Retrenchment Strategies in Marketing. The Australian Experience, A. Pecotich, Gene R. Laczniak, and Edward Inderrieden
Submissions from 1984
Japanese Attitudes Toward American Business Involvement in Japan: an Empirical Investigation, Syed Akhter and Toshikazu Hamada
Submissions from 1983
Business Ethics: A Manager's Primer, Gene R. Laczniak
Framework for Analyzing Marketing Ethics, Gene R. Laczniak
Submissions from 1981
Public Participation in Rulemaking by the Federal Trade Commission: A Survey of Some Recent Experiences, Gene R. Laczniak and Anne Curley
Ethical Marketing: Perceptions of Economic Goods and Social Problems, Gene R. Laczniak, Robert F. Lusch, and William A. Strang
Autoline: Turnin Consumer Grief to Relief, T. R. Martin and Gene R. Laczniak
Some Prescriptions for Marketing, Patrick E. Murphy and Gene R. Laczniak
Submissions from 1980
Product Management and the Performing Arts, Gene Laczniak
The “Ethics of Social Ideas” Versus the “Ethics of Marketing Social Ideas”, Robert F. Lusch, Gene R. Laczniak, and Patrick E. Murphy
Submissions from 1979
An Empirical Study of Hospital Buying, Gene R. Laczniak
Information Content in Print Advertising, Gene R. Laczniak
Social Marketing: Its Ethical Dimensions, Gene R. Laczniak, Robert F. Lusch, and Patrick E. Murphy
Broadened Marketing and Social Order: A Reply, Gene R. Laczniak and Donald A. Michie
The Social Disorder of the Broadened Concept of Marketing, Gene R. Laczniak and Donald A. Michie
Dimensions of Future Marketing, Gene R. Laczniak and Jon G. Udell
Generic Supermarket Items: A Product and Consumer Analysis, Patrick E. Murphy and Gene R. Laczniak
Submissions from 1978
Evaluating the Marketing of Energy Conservation by Utilities, Gene R. Laczniak, Patrick E. Murphy, and Richard Robinson
Marketing Metrics to the American Public: An Interview with Dr. Eugene Laczniak, V. Mickevicius and Gene R. Laczniak
Ethical Guidelines for Business and Social Marketing, Patrick E. Murphy, Gene R. Laczniak, and Robert F. Lusch