The Marketing Faculty Research and Publications Series is comprised of books and articles published by Marquette University's marketing faculty.

Follow

Submissions from 1995

Link

The Effectiveness of Alcohol Warning Labels: A Review and Extension, J. Craig Andrews

PDF

Advertising Research Issues from FTC Versus Stouffer Foods Corporation, J. Craig Andrews and Thomas J. Maronick

Link

Managing Long-Term Political Risk in International Markets: Some Strategic Initiatives, Yusuf A. Choudhry and Syed H. Akhter

PDF

Review of The Tangled Web They Weave: Truth, Falsity, & Advertisers by Ivan L. Preston, Gene R. Laczniak

PDF

The Ethics of Business: Improving or Deteriorating?, Gene R. Laczniak, Marvin W. Berkowitz, Russell G. Brooker, and James P. Hale

PDF

Are Smaller Firms More Export Competitive? A Study of Brazilian Firms, Roque Zin, Paulo Fernando Pinto Barcellos, and Syed H. Akhter

Submissions from 1994

Link

The Guest Editor's Comments 1994, Syed Akhter

Link

The Influence of Retail Store Environment On Brand-Related Judgments, Syed Akhter, J. Craig Andrews, and Srinivas Durvasula

Link

Testing the Cross-National Applicability of U.S. and Russian Advertising Belief and Attitude Measures, J. Craig Andrews, Srinivas Durvasula, and Richard G. Netemeyer

PDF

Towards 2000: A Tougher Future for Australian Business?, Gene R. Laczniak, Anthony Pecotich, and Angela Spadaccini

Submissions from 1993

Link

Forced Withdrawal from A Country Market: Managing Political Risk, Syed Akhter and Yusuf A. Choudhry

PDF

Marketing Ethics: Onward Toward Greater Expectations, Gene R. Laczniak

Ethical Marketing Decisions: The Higher Road, Gene R. Laczniak and Patrick E. Murphy

PDF

A Theological Context of Work from the Catholic Social Encyclical Tradition, Michael John Naughton and Gene R. Laczniak

Submissions from 1992

Link

The Influence of Socioeconomic and Technological Factors on Direct Mail Volume in Western European Economies: A Pooled Cross-Sectional Time-Series Analysis, Syed Akhter

Link

The Effects of Advertising Distinctiveness and Message Content Involvement on Cognitive and Affective Responses to Advertising, J. Craig Andrews, Syed Akhter, Srinivas Durvasula, and Darrel D. Muehling

PDF

Marketing in Higher Education: A Stage Model Concerning Where It's Been and Where It's Going, Jeanne M Simmons and Gene R. Laczniak

Submissions from 1991

Link

Consumers’ Attitudes Toward Direct Marketing and Purchase Intentions: An Empirical Investigation, Syed Akhter and Srinivas Durvasula

Link

Suggestions For Manipulating and Measuring Involvement in Advertising Message Content, J. Craig Andrews and Srinivas Durvasula

Link

Understanding Cross-Cultural Student Perceptions of Advertising in General: Implications for Advertising Educators and Practitioners, J. Craig Andrews, Srinivas Durvasula, and Steven Lysonski

Link

Effects of Consumption Frequency on Believability and Attitudes Toward Alcohol Warning Labels, J. Craig Andrews, Richard G. Netemeyer, and Srinivas Durvasula

Link

Fostering Ethical Marketing Decisions, Gene R. Laczniak and Patrick E. Murphy

Submissions from 1990

Link

Transfer Pricing Determinants of U.S. Multinationals, Mohammad F. Al-Eryani, Pervaiz Alam, and Syed Akhter

Link

A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research, J. Craig Andrews, Srinivas Durvasula, and Syed H. Akhter

PDF

Believability and Attitudes toward Alcohol Warning Label Information: The Role of Persuasive Communications Theory, J. Craig Andrews, Richard G. Netemeyer, and Srinivas Durvasula

Link

Effects of Involvement, Argument Strength and Source Characteristics on Central and Peripheral Processing of Advertising, J. Craig Andrews and Terence A. Shimp

Link

Determinants of R&D Expenditures and Expectations, Edward Inderrieden, Gene R. Laczniak, and Anthony Pecotich

Link

Effects of Moderating Variables on Product Managers' Behavior, Steven Lysonski and J. Craig Andrews

Submissions from 1989

Link

Schematic Information Processing: Direct Marketing and Purchase Decisions, Syed Akhter

PDF

International Market Entry Strategies and Level of Involvement in Marketing Activities, Syed Akhter and Roberto Friedman

PDF

Cooperative International Direct Marketing: An Alternative for Asian-Pacific Countries to Increase Exports to Industrial Market Economies, Syed H. Akhter and Yusuf A. Choudhry

Link

The Future US Business Environment with Strategic Marketing Implications for European Exporters, Syed Akhter and Gene R. Laczniak

PDF

The Marketing of Political Candidates: Current Tactics and Future Strategies, Clarke L. Caywood and Gene R. Laczniak

Link

A Tough Future for Australian Business?, Gene R. Laczniak, Anthony Pecotich, and B. Carroll

Link

Macroenvironmental Forces, Marketing Strategy and Business Performance: A Futures Research Approach, Robert F. Lusch and Gene R. Laczniak

Link

Why Bishops and CEO’s Do Not Agree on Economics, T. Martin and Gene R. Laczniak

Submissions from 1988

Link

Direct marketing infrastructure. An indicator of direct marketing potential in foreign markets, Syed Akhter

PDF

The Impact of Past Performance on Expectations of Future Success: An Investigation of Australian Managers, Edward J. Inderrieden, Gene R. Laczniak, and Anthony Pecotich

PDF

Executive's Scoreboard: CEOs Respond to the Economics Pastoral, T. R. Martin and Gene R. Laczniak

Submissions from 1987

Link

Political Risk: A Structural Analysis, Syed Akhter and Robert F. Lusch

Link

Influence on Brand Evaluation: Consumers' Behavior and Marketing Strategies, Syed Akhter, Richard Reardon, and J. Craig Andrews

PDF

The Case for and against Televised Political Advertising: Implications for Research and Public Policy, Gene R. Laczniak and Clarke L. Caywood

Link

The Influence of Stated Organizational Concern upon Ethical Decision Making, Gene R. Laczniak and Edward Inderrieden

Link

The Evolving Marketing Concept, Competitive Intensity and Organizational Performance, Robert F. Lusch and Gene R. Laczniak

Submissions from 1986

Link

Ethics and Personal Selling: Death of a Salesman as an Ethical Primer, Clarke L. Caywood and Gene R. Laczniak

Link

Environment and Strategy in 1995: A Survey of High-Level Executives, Gene R. Laczniak and Robert F. Lusch

PDF

The Business Environment of 1995 as Seen by Wisconsin Business Executives, Gene R. Laczniak, Steven C. Ross, and Robert F. Lusch

Submissions from 1985

PDF

Frameworks for Analysing Marketing Ethics, Gene R. Laczniak

Marketing Ethics: Guidelines for Managers, Gene R. Laczniak

PDF

Incorporating Marketing Ethics into the Organization, Gene R. Laczniak and Patrick E. Murphy

Link

Growth versus Retrenchment Strategies in Marketing. The Australian Experience, A. Pecotich, Gene R. Laczniak, and Edward Inderrieden

Submissions from 1984

PDF

Japanese Attitudes Toward American Business Involvement in Japan: an Empirical Investigation, Syed Akhter and Toshikazu Hamada

Submissions from 1983

Link

Business Ethics: A Manager's Primer, Gene R. Laczniak

Link

Framework for Analyzing Marketing Ethics, Gene R. Laczniak

Submissions from 1981

Link

Public Participation in Rulemaking by the Federal Trade Commission: A Survey of Some Recent Experiences, Gene R. Laczniak and Anne Curley

Link

Ethical Marketing: Perceptions of Economic Goods and Social Problems, Gene R. Laczniak, Robert F. Lusch, and William A. Strang

Link

Autoline: Turnin Consumer Grief to Relief, T. R. Martin and Gene R. Laczniak

PDF

Some Prescriptions for Marketing, Patrick E. Murphy and Gene R. Laczniak

Submissions from 1980

Link

Product Management and the Performing Arts, Gene Laczniak

Link

The “Ethics of Social Ideas” Versus the “Ethics of Marketing Social Ideas”, Robert F. Lusch, Gene R. Laczniak, and Patrick E. Murphy

Submissions from 1979

Link

An Empirical Study of Hospital Buying, Gene R. Laczniak

Link

Information Content in Print Advertising, Gene R. Laczniak

PDF

Social Marketing: Its Ethical Dimensions, Gene R. Laczniak, Robert F. Lusch, and Patrick E. Murphy

Link

Broadened Marketing and Social Order: A Reply, Gene R. Laczniak and Donald A. Michie

Link

The Social Disorder of the Broadened Concept of Marketing, Gene R. Laczniak and Donald A. Michie

PDF

Dimensions of Future Marketing, Gene R. Laczniak and Jon G. Udell

Link

Generic Supermarket Items: A Product and Consumer Analysis, Patrick E. Murphy and Gene R. Laczniak

Submissions from 1978

PDF

Evaluating the Marketing of Energy Conservation by Utilities, Gene R. Laczniak, Patrick E. Murphy, and Richard Robinson

PDF

Marketing Metrics to the American Public: An Interview with Dr. Eugene Laczniak, V. Mickevicius and Gene R. Laczniak

Link

Ethical Guidelines for Business and Social Marketing, Patrick E. Murphy, Gene R. Laczniak, and Robert F. Lusch

Submissions from 1977

PDF

Futures Research: A New Perspective for Corporate Planning, Gene R. Laczniak and Robert F. Lusch

PDF

Marketing in 1985: A View from the Ivory Tower: How will the business environment of 1985 affect competitive marketing strategy?, Gene R. Laczniak, Robert F. Lusch, and Jon G. Udell

PDF

Women Executives: Their Educational Needs in Marketing, Patrick E. Murphy and Gene R. Laczniak

Submissions from 1976

Link

The Future of Marketing Strategy, Robert F. Lusch, Jon G. Udell, and Gene R. Laczniak

Link

The Business Environment of 1985, Jon G. Udell, Robert F. Lusch, and Gene R. Laczniak