The Marketing Faculty Research and Publications Series is comprised of books and articles published by Marquette University's marketing faculty.

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Submissions from 1991

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Fostering Ethical Marketing Decisions, Gene R. Laczniak and Patrick E. Murphy

Submissions from 1990

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Transfer Pricing Determinants of U.S. Multinationals, Mohammad F. Al-Eryani, Pervaiz Alam, and Syed Akhter

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A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research, J. Craig Andrews, Srinivas Durvasula, and Syed H. Akhter

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Believability and Attitudes toward Alcohol Warning Label Information: The Role of Persuasive Communications Theory, J. Craig Andrews, Richard G. Netemeyer, and Srinivas Durvasula

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Effects of Involvement, Argument Strength and Source Characteristics on Central and Peripheral Processing of Advertising, J. Craig Andrews and Terence A. Shimp

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Determinants of R&D Expenditures and Expectations, Edward Inderrieden, Gene R. Laczniak, and Anthony Pecotich

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Effects of Moderating Variables on Product Managers' Behavior, Steven Lysonski and J. Craig Andrews

Submissions from 1989

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Schematic Information Processing: Direct Marketing and Purchase Decisions, Syed Akhter

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The Future US Business Environment with Strategic Marketing Implications for European Exporters, Syed Akhter and Gene R. Laczniak

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The Marketing of Political Candidates: Current Tactics and Future Strategies, Clarke L. Caywood and Gene R. Laczniak

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A Tough Future for Australian Business?, Gene R. Laczniak, Anthony Pecotich, and B. Carroll

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Macroenvironmental Forces, Marketing Strategy and Business Performance: A Futures Research Approach, Robert F. Lusch and Gene R. Laczniak

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Why Bishops and CEO’s Do Not Agree on Economics, T. Martin and Gene R. Laczniak

Submissions from 1988

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Direct marketing infrastructure. An indicator of direct marketing potential in foreign markets, Syed Akhter

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Executive's Scoreboard: CEOs Respond to the Economics Pastoral, T. R. Martin and Gene R. Laczniak

Submissions from 1987

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Political Risk: A Structural Analysis, Syed Akhter and Robert F. Lusch

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Influence on Brand Evaluation: Consumers' Behavior and Marketing Strategies, Syed Akhter, Richard Reardon, and J. Craig Andrews

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The Case for and against Televised Political Advertising: Implications for Research and Public Policy, Gene R. Laczniak and Clarke L. Caywood

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The Influence of Stated Organizational Concern upon Ethical Decision Making, Gene R. Laczniak and Edward Inderrieden

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The Evolving Marketing Concept, Competitive Intensity and Organizational Performance, Robert F. Lusch and Gene R. Laczniak

Submissions from 1986

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Ethics and Personal Selling: Death of a Salesman as an Ethical Primer, Clarke L. Caywood and Gene R. Laczniak

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Environment and Strategy in 1995: A Survey of High-Level Executives, Gene R. Laczniak and Robert F. Lusch

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The Business Environment of 1995 as Seen by Wisconsin Business Executives, Gene R. Laczniak, Steven C. Ross, and Robert F. Lusch

Submissions from 1985

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Frameworks for Analysing Marketing Ethics, Gene R. Laczniak

Marketing Ethics: Guidelines for Managers, Gene R. Laczniak

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Incorporating Marketing Ethics into the Organization, Gene R. Laczniak and Patrick E. Murphy

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Growth versus Retrenchment Strategies in Marketing. The Australian Experience, A. Pecotich, Gene R. Laczniak, and Edward Inderrieden

Submissions from 1983

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Framework for Analyzing Marketing Ethics, Gene R. Laczniak

Submissions from 1981

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Public Participation in Rulemaking by the Federal Trade Commission: A Survey of Some Recent Experiences, Gene R. Laczniak and Anne Curley

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Ethical Marketing: Perceptions of Economic Goods and Social Problems, Gene R. Laczniak, Robert F. Lusch, and William A. Strang

Submissions from 1980

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Product Management and the Performing Arts, Gene Laczniak

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The “Ethics of Social Ideas” Versus the “Ethics of Marketing Social Ideas”, Robert F. Lusch, Gene R. Laczniak, and Patrick E. Murphy

Submissions from 1979

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An Empirical Study of Hospital Buying, Gene R. Laczniak

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Information Content in Print Advertising, Gene R. Laczniak

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Broadened Marketing and Social Order: A Reply, Gene R. Laczniak and Donald A. Michie

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The Social Disorder of the Broadened Concept of Marketing, Gene R. Laczniak and Donald A. Michie

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Generic Supermarket Items: A Product and Consumer Analysis, Patrick E. Murphy and Gene R. Laczniak

Submissions from 1978

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Ethical Guidelines for Business and Social Marketing, Patrick E. Murphy, Gene R. Laczniak, and Robert F. Lusch

Submissions from 1976

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The Future of Marketing Strategy, Robert F. Lusch, Jon G. Udell, and Gene R. Laczniak

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The Business Environment of 1985, Jon G. Udell, Robert F. Lusch, and Gene R. Laczniak