The Marketing Faculty Research and Publications Series is comprised of books and articles published by Marquette University's marketing faculty.
Submissions from 2022
What Exactly Is Marketing and Public Policy? Insights for JPPM Researchers, J. Craig Andrews, Scot Burton, Gregory T. Gundlach, Ronald Paul Hill, Jeremy Kees, Richard G. Netemeyer, and Kristen L. Walker
Prosocial Messaging During the COVID-19 Pandemic: A Longitudinal Examination of Email Advertisements, Ashley Deutsch Cermin and Ashton Mouton
Riding the Waves or Rocking the Boat? Benefits and Unintended Consequences of Customer Growth Strategies, Andrew T. Crecelius, Justin M. Lawrence, Jessica Ogilvie, and Adam Rapp
Influence of Social Media Posts on Service Performance, Carol L. Esmark Jones, Stacie F. Waites, and Jennifer Stevens
Direct-to-Consumer Genetic Testing and Its Marketing: Emergent Ethical and Public Policy Implications, Alexander Nill and Gene R. Laczniak
The New World of Philanthropy: How Changing Financial Behavior, Public Policies, and COVID-19 Affect Nonprofit Fundraising and Marketing, Eric Van Steenburg, Nwamaka A. Anaza, Ahmed Ashhar, Andres Barrios, Ashley R. Deutsch, Meryl P. Gardner, Preeti Priya, Abhijit Roy, Anu Sivaraman, and Kimberly A. Taylor
Submissions from 2021
What Consumers Actually Know: The Role of Objective Nutrition Knowledge in Processing Stop Sign and Traffic Light Front-of-Pack Nutrition Labels, J. Craig Andrews, Richard G. Netemeyer, Scot Burton, and Jeremy Kees
A Longitudinal Assessment of Corrective Advertising Mandated in United States v. Philip Morris USA, Inc., Christopher Berry, Scot Burton, Jeremy Kees, and J. Craig Andrews
From Student to Professional: Teaching Professionalism in the Marketing Classroom, Hulda G. Black, Rebecca Dingus, and Alexander Milovic
Rise Up: Understanding Youth Social Entrepreneurs and Their Ecosystems, Melissa G. Bublitz, Lan Nguyen Chaplin, Laura A. Peracchio, Ashley Deutsch Cermin, Mentor Dida, Jennifer Edson Escalas, Meike Eilert, Alexei Gloukhovtsev, and Elizabeth G. Miller
Identifying and Selecting Effective Graphic Health Warnings to Prevent Perceptual Wearout on Tobacco Packaging and in Advertising, Scot Burton, J. Craig Andrews, and Richard G. Netemeyer
Laudato si’ – A Macromarketing Manifesto for a Just and Sustainable Environment, Thomas A. Klein and Gene R. Laczniak
Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective, Gene R. Laczniak and Clifford Schultz
How To Not Disappear Completely: Using Video-based Discussions to Enhance Student Social Presence in an Online Course, Alexander Milovic and Rebecca Dingus
Building Toward a Solid Foundation: The Effect of Thinking Concretely about the Future, Stacie F. Waites, Adam Farmer, and Carol L. Esmark Jones
Submissions from 2020
When Sales Becomes Service: The Evolution of the Professional Selling Role and an Organic Model of Frontline Ambidexterity, Douglas E. Hughes and Jessica Ogilvie
Reflections about Professor Robert F. Lusch: Friend, Co-author and Marketing Visionary, Gene Laczniak
When Time is Sales: The Impact of Sales Manager Time Allocation Decisions on Sales Team Performance, Adam Rapp, J. Andrew Petersen, Douglas E. Hughes, and Jessica Ogilvie
Signaling Green: Investigating Signals of Expertise and Prosocial Orientation to Enhance Consumer Trust, Stacie F. Waites, Jennifer L. Stevens, and Tyler Hancock
Submissions from 2019
Effects of E-Cigarette Health Warnings and Modified Risk Ad Claims on Adolescent E-Cigarette Craving and Susceptibility, J. Craig Andrews, Darren Mays, Richard G. Netemeyer, Scot Burton, and Jeremy Kees
Children and Online Privacy Protection: Empowerment from Cognitive Defense Strategies, J. Craig Andrews, Kristen L. Walker, and Jeremy Kees
Something of Value: A Value Proposition Exercise for The Marketing Classroom, Rebecca Dingus and Alexander Milovic
The Role of Normative Marketing Ethics, Gene R. Laczniak and Patrick E. Murphy
Ethical Foundations for Exchange in Service Ecosystems, Patrick E. Murphy and Gene R. Laczniak
The Upside Of Showrooming: How Online Information Creates Positive Spill-Over For The Brick-And-Mortar Retailer, Brian I. Spaid, Bonnie O'Neill, and Terence T. Ow
Submissions from 2018
Exploring the Sources of Design Innovations: Insights from the Computer, Communications and Audio Equipment Industries, Sujan M. Dan, Brian I. Spaid, and Charles H. Noble
It Takes Two: Developing a Successful Partnership between Clients and Students in Client-Based Projects, Rebecca Dingus and Alexander Milovic
A Simple Procedure to Correct for Attenuation of ANOVA Statistics in Decision Sciences Research, Srinivas Durvasula, Manoj K. Malhotra, and Subhash C. Sharma
Gross National Happiness (GNH): Linkages to and Implications for Macromarketing, Gene R. Laczniak and Nicholas J. C. Santos
Marketers’ Use Of Alternative Front-Of-Package Nutrition Symbols: An Examination Of Effects On Product Evaluations, Christopher L. Newman, Scot Burton, J. Craig Andrews, Richard G. Netemeyer, and Jeremy Kees
Social Media Technology Use and Salesperson Performance: A Two Study Examination of the Role of Salesperson Behaviors, Characteristics, and Training, Jessica Ogilvie, Raj Agnihotri, Adam Rapp, and Kevin Trainor
Trust and Experience in Online Auctions, Terence T. Ow, Brian I. Spaid, Charles A. Wood, and Sulin Ba
Exploring Consumer Collecting Behavior: A Conceptual Model and Research Agenda, Brian I. Spaid
Submissions from 2017
Infrastructural Drivers of Online Shopping: An International Perspective, Syed H. Akhter
Location and Pull of Proximate Markets: Internationalisation Decisions of Firms in a Small Economy, Syed Akhter and Barney G. Pacheco
Nutrition Labeling in the United States and the Role of Consumer Processing, Message Structure, and Moderating Conditions, J. Craig Andrews, Scot Burton, and Laurel Aynne Cook
The Papal Encyclical Laudato Si’: A Focus on Sustainability Attentive to the Poor, Ann-Marie Kennedy and Nicholas J. C. Santos
Religion-motivated Enterprises in the Marketplace: A Macromarketing Inquiry, Thomas A. Klein, Gene R. Laczniak, and Nicholas J. C. Santos
The Hidden Costs of Hidden Costs, Gene R. Laczniak
Discount Drugstore: No Gifts Allowed?, Gene R. Laczniak
The 2016 Jesuit Task Force Report on ‘Justice in the Global Economy:’ Analysis, Implications and Actions for Jesuit Business Schools, Gene R. Laczniak and Nicholas J C Santos
Ethics in Marketing: International Cases and Perspectives, 2nd edition, Patrick E. Murphy, Gene R. Laczniak, and Fiona Harris
The Use of Genetic Testing Information in the Insurance Industry: An Ethical and Societal Analysis of Public Policy Options, Alexander Nill, Gene R. Laczniak, and Paul Thistle
Drug Testing in India, Nicholas J C Santos
How Do Consumers Use Nutrition Labels on Food Products in the United States?, Yuanting Zhang, John T. Chen, Suohong Wang, J. Craig Andrews, and Alan S. Levy
Submissions from 2016
Effects of Plain Package Branding and Graphic Health Warnings on Adolescent Smokers in the USA, Spain And France, J. Craig Andrews, Richard G. Netemeyer, Scot Burton, and Jeremy Kees
Finding Cross-National Consistency: Use of G-Theory to Validate Acculturation to Global Consumer Culture Measure, Srinivas Durvasula and Steven Lysonski
Assessing Perceptions of the Integrative Justice Model Propositions: A Critical Step Toward Operationalizing a Macro Model, Tina M. Facca-Miess and Nicholas J. C. Santos
Conceptualisations of the Consumer in Marketing Thought, Ann-Marie Kennedy and Gene R. Laczniak
The Relationship Between Marketing Ethics and Corporate Social Responsibility: Serving Stakeholders and the Common Good, Gene R. Laczniak and Patrick E. Murphy
The Integrative Justice Model: Fair, Ethical, and Innovative Marketing to the Poor, Gene R. Laczniak and Nicholas J. C. Santos
On the Nature of “Good” Goods and the Ethical Role of Marketing, Gene R. Laczniak, Nicholas J. C. Santos, and Thomas A. Klein
Professor Walks into a Bar: Using Humor and Q-Score to Determine Instructor and Department Appeal, Alexander Milovic, Rebecca Dingus, and Nina Krey
Poverty, Prosperity and the Challenges of the Good Company, Michael John Naughton and Nicholas J. C. Santos
Managing the Tensions at the Intersection of the Triple Bottom Line: A Paradox Theory Approach to Sustainability Management, Lucie K. Ozanne, Marcus Phipps, Todd Weaver, Michal Carrington, Michael Luchs, Jesse Callin, Shipra Gupta, Nicholas J. C. Santos, Kristin Scott, and Jerome Williams
Negative Political Advertisements: A Primer from the Academic Literature with an Ethical Marketing Commentary, Weber J. T. and Gene R. Laczniak
Submissions from 2015
Impact of Internet Usage Comfort and Internet Technical Comfort on Online Shopping and Online Banking, Syed Akhter
Culture and Chocolate Consumption in China: A Case Study of the Launch of a Brazilian Brand, Syed H. Akhter and Marcilio Machado
Factors to Consider in Improving Prescription Drug Pharmacy Leaflets, J. Craig Andrews, Jeremy Kees, Kala L. Paul, Terry C. Davis, and Michael S. Wolf
The Role of Social Marketing in Preventing and Reducing Substance Abuse, J. Craig Andrews and Richard G. Netemeyer
Seeking the Real Adam Smith and Milton Friedman, Jacob Bagha and Gene R. Laczniak
Do Males and Females Differ? Understanding Gender Differences in Graphic Cigarette Warnings’ Effect on Young Adult Smokers’ Thoughts of Quitting, Christopher Berry, Scot Burton, J. Craig Andrews, and Jeremy Kees
Honor Among Salespeople: Using an Ethical Role Play and Code of Ethics Exercise to Develop an Ethical Framework in a Professional Selling Course, Rebecca Dingus and Alexander Milovic
Cross-National Applicability of a Parsimonious Measure of Acculturation to Global Consumer Culture, Srinivas Durvasula and Steven Lysonski
Government Efforts to Aid Consumer Well-being: Understanding Federal Health Warnings and Disclosures, Jeremy Kees, Scot Burton, and J. Craig Andrews
Marketing Ethics and CSR in Marketing: Research Challenges for the Next Decade, Gene R. Laczniak
The Heritage and Current Status of the 'Integrative Justice Model' for Marketing to the Poor, Nicholas J. C. Santos and Gene R. Laczniak
The “Integrative Justice Model” as Transformative Justice for Base-of-the-Pyramid Marketing, Nicholas J C Santos, Gene R. Laczniak, and Tina M. Facca-Miess
Submissions from 2014
Privacy Concern and Online Transactions: The Impact of Internet Self-efficacy and Internet Involvement, Syed H. Akhter
Internationalization Dilemma for Brazilian Firms: China vs. the Greater Mercosur Region, Syed H. Akhter and Marcilio Machado
Consumer Research Needs from the Food and Drug Administration on Front-of-Package Nutritional Labeling, J. Craig Andrews, Chung-Tung Jordan Lin, Alan S. Levy, and Serena Lo
How Graphic Visual Health Warnings Affect Young Smokers' Thoughts of Quitting, J. Craig Andrews, Richard G. Netemeyer, Jeremy Kees, and Scot Burton
Impacting the Future Smoking Behavior of Young Smokers and Nonsmokers: Identifying Effective Visual Tobacco Warnings for Packaging and Advertising, Scot Burton, J. Craig Andrews, Richard G. Netemeyer, and Jeremy Kees
Probing the Etic vs. Emic Nature of Consumer Ethnocentrism, Srinivas Durvasula and Steven Lysonski
Fostering Fair and Sustainable Marketing for Social Entrepreneurs in the Context of Subsistence Marketplaces, Tina M. Facca-Miess and Nicholas J. C. Santos
Indigenous Intellectual Property Rights: Ethical Insights for Marketers, Ann-Marie Kennedy and Gene R. Laczniak
Receptivity of Young Chinese to American and Global Brands: Psychological Underpinnings, Steven Lysonski
Review of Psychological Foundations of Marketing by Allan J. Kimmel, Alexander Milovic
Everyone Loves a Winner…Or Do They? Introducing Envy into a Sales Contest to Increase Salesperson Motivation, Alexander Milovic and Rebecca Dingus
Marketing Planning for Social Entrepreneurial Organizations in the Context of Subsistence Marketplaces: A Pedagogical Reflection for Marketing Education in Jesuit Business Schools, Nicholas J. C. Santos and Tina M. Facca-Miess
Shareholder Engagement and Chevron’s Policy 520 on Human Rights: The Role Played by the United States Jesuit Conference’s “National Jesuit Committee on Investment Responsibility”, Nicholas J. C. Santos, John Sealey, and Austin G. C. Onuoha
Low-Income Consumers in Brazil: Nuances of a Market That Can No Longer Be Ignored, Luiz Antonio Slongo, Carlos Sergio Valdez Saldanha, and Syed H. Akhter
Submissions from 2013
Competitive Threats, Strategic Responses and Performance of Brazilian B2B Firms, Syed H. Akhter and Paulo Fernando Pinto Barcellos
Implications of Caritas in Veritate for Marketing and Business Ethics, Thomas A. Klein and Gene R. Laczniak
Caritas in Veritate: Updating Catholic Social Teaching for Responsible Marketing Strategy, Gene R. Laczniak
Nigeria in Transition: Acculturation to Global Consumer Culture, Steven Lysonski and Srinivas Durvasula
Corporate Societal Responsibility in Marketing: Normatively Broadening the Concept, Patrick E. Murphy, Magdalena Öberseder, and Gene R. Laczniak
Marketing at the Base-of-the-Pyramid with Fairness and Equity, Nicholas J C Santos
Social Entrepreneurship That Truly Benefits the Poor: An Integrative Justice Approach, Nicholas J. C. Santos
Submissions from 2012
Who Spends More Online? The Influence of Time, Usage Variety, and Privacy Concern on Online Spending, Syed Akhter
The Information Technology Workforce: A Comparison of Critical Skills of Client and Service Providers, Information Systems Management, Stephen Hawks, Kate Kaiser, Tim Goles, Christine V. Bullen, Judith C. Simon, Cynthia M. Beath, Kevin P. Gallagher, and Keith Frampton
Marketing and the Common Good: Implications of Caritas in Veritate, Thomas A. Klein, Gene R. Laczniak, and Patrick E. Murphy
Ethics of Marketing, Gene R. Laczniak
Stakeholder Theory and Marketing: Moving from a Firm-Centric to a Societal Perspective, Gene R. Laczniak and Patrick E. Murphy
Distinctive Imperatives for Mission Driven Teaching in Catholic Business Schools, Gene R. Laczniak, Patrick E. Murphy, and Wolfgang Grassl
Marketing to the Base of the Pyramid: A Corporate Responsibility Approach with Case Inspired Strategies, Nicholas Santos and Gene R. Laczniak
Submissions from 2011
Can Brazilian Firms Survive the Chinese Challenge: Effects of Globalization on Markets, Strategies, and Performance, Syed H. Akhter and Paulo Fernando Pinto Barcellos
An Empirical Note on Regionalization and Globalization, Syed H. Akhter and Colleen Beno
Broadening Journal of Public Policy & Marketing’s Outreach: My "Tour of Duty” as Editor, J. Craig Andrews
Warnings and Disclosures, J. Craig Andrews