The Communication Faculty Research and Publications Series is comprised of books and articles published by Marquette University's communication faculty.
Submissions from 2001
Students’ Perceived Usefulness and Relevance of Communication Skills in the Basic Course: Comparing University and Community College Students, Stephen K. Hunt, Daradirek Ekachai, Darin L. Garaard, and Joseph H. Rust
Balancing Flood Control and Ecological Preservation/Restoration of Urban Watersheds, Vladimir Novotny, D. Clark, Robert Griffin, and Alena Bartosova
Communication Technology and Intercultural Education: A Report on Pedagogy, Deleasa Randall-Griffiths and Daradirek Ekachai
Misplaced Marketing: Why Television is the “Wrong” Environment for Public Service Advertising Campaigns, Joyce M. Wolburg
Preserving the Moment, Commodifying Time, and Improving Upon the Past: Insights Into the Depiction of Time in American Advertising, Joyce M. Wolburg
The "Risky Business" of Binge Drinking Among College Students: Using Risk Models for PSAs and Anti-Drinking Campaigns, Joyce M. Wolburg
A Psychographic Analysis of Generation Y College Students, Joyce M. Wolburg and James Pokrywczynski
Submissions from 2000
A Note on Hanno Hardt's Contribution to JCI, Bonnie Brennen
Communication and Freedom: An Althusserian Reading of Media-Government Relations, Bonnie Brennen
Fictional Journalists: News Work in American Novels, Bonnie Brennen
What the Hacks Say: The Ideological Prism of US Journalism Texts, Bonnie Brennen
Review of The View from "On the Road": The Rhetorical Vision of Jack Kerouac, Steven R. Goldzwig
Electronic Democracy, Virtual Politics, and Local Communities, Steven R. Goldzwig and Patricia A. Sullivan
Narrative and Counternarrative in Print‐mediated Coverage of Milwaukee Alderman Michael Mcgee, Steven R. Goldzwig and Patricia A. Sullivan
The Relation of Communication to Risk Judgment and Preventive Behavior Related to Lead in Tap Water, Robert Griffin and Sharon Dunwoody
Protection Motivation and Risk Communication, Kurt Neuwirth, Sharon Dunwoody, and Robert J. Griffin Ph.D.
Teaching Tip: Using the Talk Show Format to Cover Advertising Issues, James Pokrywczynski
The Tricks of Academe, Lawrence Soley
The Minnesota News Council: Principles, Precedent and Moral Authority, Erik Ugland
Advertising and Culture: Variations on the Theme of Individualism in Korean and American Magazine Advertising, Joyce M. Wolburg and Hoh Kim
Submissions from 1999
Blacklisting [encyclopedia entry], Bonnie Brennen
Broadcast Blacklisting: Attempts to Purge Communists from Radio and Television, Bonnie Brennen
Quiz Show Scandals, Bonnie Brennen
Review of Theorizing Communication: A History, Bonnie Brennen
Picturing the Past: Media, History, and Photography, Bonnie Brennen and Hanno Hardt
Civil Rights in the Postmodern Era: An Introduction, Steven R. Goldzwig
Review of God's Long Summer: Stories of Faith and Civil Rights, Steven R. Goldzwig
Using Systematic Thinking to Choose and Evaluate Evidence, Robert Griffin
Proposed Model of the Relationship of Risk Information Seeking and Processing to the Development of Preventive Behaviors, Robert Griffin, Sharon Dunwoody, and Kurt Neuwirth
Newswork, History, and Photographic Evidence: A Visual Analysis of a 1930s Newsroom, Hanno Hardt and Bonnie Brennen
Review [of Permission Marketing by Seth Godin], Jim Pokrywczynski
Free Radio : Electronic Civil Disobedience, Lawrence Soley
Understanding the "Social Gifts" of Drinking Rituals: An Alternative Framework for PSA Developers, Debbie Treise, Joyce M. Wolburg, and Cele C. Otnes
Time: The “Silent” Cultural Value in American Television Advertising, Joyce M. Wolburg
Cognitive Restructuring as a Relapse Prevention Strategy: Teaching Alcoholics to Talk Back to Beer Ads, Joyce M. Wolburg, Roxanne Hovland, and Ronald E. Hopson
"Some Days are Better than Others": Beer Commercials and a Question of Ethics, Joyce M. Wolburg, Roxanne Hovland, and Ronald E. Hopson
Submissions from 1998
Journalists as Workers: An Introduction, Bonnie Brennen
Review of The Governance of Cyberspace, Bonnie Brennen
Strategic Competition and the Value of Photographers’ Work: Photojournalism in Gannett Newspapers, 1937-1947, Bonnie Brennen
Public Relations Education in Thailand, Daradirek Ekachai and Rosechongporn Komolsevin
Narrative Analysis of Sexual Etiquette in Teenage Magazines, Ana C. Garner, Helen M. Sterk, and Shawn Adams
Civil Rights and the Cold War: A Rhetorical History of the Truman Administration and the Desegregation of the United States Army, Steven R. Goldzwig
Multiculturalism, Rhetoric and the Twenty‐First Century, Steven R. Goldzwig
Public Reliance on Risk Communication Channels in the Wake of a Cryptosporidium Outbreak, Robert J. Griffin, Sharon Dunwoody, and Fernando Zabala
Advertising in Ukraine: Cultural Perspectives, Jean M. Grow and Irina Akimova
Messages of Individualism in French, Spanish, and American Television Advertising, Ronald E. Taylor and Joyce M. Wolburg
Journalists, Cognition, and the Presentation of an Epidemiologic Study, Craig W. Trumbo, Sharon Dunwoody, and Robert Griffin
Submissions from 1997
Erich Fromm: From Social Unconscious to Class Consciousness, Bonnie Brennen
Review of A Good Life: Newspapering and Other Adventures by Ben Bradlee, Bonnie Brennen
Review of A Good Life: Newspapering and Other Adventures by Ben Bradlee, Bonnie Brennen
Public or Private? E-mail and the Ethics of Privacy, Bonnie Brennen and David Primeaux
Wreck of Amtrak's Sunset Limited: News Coverage of a Mass Transportation Disaster, Ana C. Garner and W.A. Kelly Huff
Community Structure and Science Framing of News About Local Environmental Risks, Robert Griffin and Sharon Dunwoody
Job Satisfaction in Newspaper Ad Departments, James Pokrywczynski and John Crowley
Submissions from 1996
Bridging the Backlash: A Cultural Materialist Reading of The Bridges of Madison County, Bonnie Brennen
Review of Beyond Hypocrisy: Decoding the News in an Age of Propaganda including the Doublespeak Dictionary by Edward S. Herman, Bonnie Brennen
Review of Last Rights: Revisiting Four Theories of the Press, Bonnie Brennen
Toward a History of Labor and News Work: The Use of Oral Sources in Journalism History, Bonnie Brennen
Diversity Icebreaker, Daradirek Ekachai
Public Relations Roles in Thailand: Its Functions and Practitioners' Roles, Daradirek Ekachai
Gender Roles in Japanese Comics, Daradirek Ekachai and Cheryl Drout
Reconstructing Reality: Interpreting the Aeroplane Disaster News Story, Ana C. Garner
The Common Disaster and the Unexpected Education: Delta Flight 1141 and the Discourse of Aviation Safety, Ana C. Garner
The Cost of Fighting Mother Nature: News Coverage of the 1993 Midwest Floods, Ana C. Garner
Anthony's Silence: The Intersection of Sex, Gender and Race in Designing Women, Helen M. Sterk and Lynn H. Turner
Abortion and Undue Burdens: Justice Sandra Day O'Connor and Judicial Decision-Making, Patricia A. Sullivan and Steven R. Goldzwig
"Women's Reality" and the Untold Story: Designing Women and the Revisioning of the Thomas/Hill Hearings, Patricia A. Sullivan and Steven R. Goldzwig
Hawkers, Thieves and Lonely Pamphleteers: Distributing Publications in the University Marketplace, Erik Ugland
Submissions from 1995
Cultural Discourse of Journalists. The Material Conditions of Newsroom Labor, Bonnie Brennen
Newsworkers During the Interwar Era: A Critique of Traditional Media History, Bonnie Brennen
Translating Nancy Drew from Fiction to Film, Bonnie Brennen
For Better or For Worse: Coming Out in the Funny Pages, Bonnie Brennen and Sue A. Latky
Applying Broom's Role Scales to Thai Public Relations Practitioners, Daradirek Ekachai
In a Perilous Hour: The Public Address of John F. Kennedy, Steven R. Goldzwig and George N. Dionisopoulos
Legitimating Liberal Credentials for the Presidency: John F. Kennedy and The Strategy of Peace, Steven R. Goldzwig and George N. Dionisopoulos
Post‐assassination Newspaper Editorial Eulogies: Analysis and Assessment, Steven R. Goldzwig and Patricia A. Sullivan
Impacts of Information Subsidies and Community Structure on Local Press Coverage of Environmental Contamination, Robert Griffin and Sharon Dunwoody
Statistics: Advantage or Potential Minefield, Robert J. Griffin Ph.D.
Using the Theory of Reasoned Action to Examine the Impact of Health Risk Messages, Robert J. Griffin Ph.D.
The Effects of Community Pluralism on Press Coverage of Health Risks from Local Environmental Contamination, Robert J. Griffin, Sharon Dunwoody, and Christine Gehrmann
Causal Communication: Movie Portrayals and Audience Attributions for Vietnam Veterans' Problems, Robert Griffin and Shaikat Sen
Newsworkers: Toward a History of the Rank and File, Hanno Hardt and Bonnie Brennen
Leasing the Ivory Tower : the Corporate Takeover of Academia, Lawrence Soley
A Relational Approach to Moral Decision‐making: The Majority Opinion in Planned Parenthood v. Casey, Patricia A. Sullivan and Steven R. Goldzwig
Cable Television, New Technologies and the First Amendment After Turner Broadcasting System, Inc. v. F.C.C., Erik Ugland
Submissions from 1994
Idealism and Pragmatism in American Foreign Policy Rhetoric: The Case of John F. Kennedy and Vietnam, Denise M. Bostdorff and Steven R. Goldzwig
Managing the Multicultural Work Force: How PR Practitioners Help Corporations Improve Employee Relations, Daradirek Ekachai
Constructing a Postmodernist Ethic: The Feminist Quest for a New Politics, Steven R. Goldzwig
Crisis at Little Rock: Eisenhower, History, and Mediated Political Realities, Steven R. Goldzwig and George N. Dionisopoulos
An Antidote for Ailing TV Ad Testing Measures and Spiraling Medical Costs, James Pokrywczynski
Assessing the Distracting Viewing Environment for Televised Sports and its Relationship to Advertising Recall, James Pokrywczynski
Professor Finds Condom Editorial Full of Holes, Jim Pokrywczynski
Submissions from 1993
Newsworkers in Fiction: Raymond Williams and Alternative Communication History, Bonnie Brennen
Book Review of Contemporary Public Opinion: Issues and the News, by Maxwell McCombs, Edna Einsiedel and David Weaver, Robert Griffin
Community Structure and Press Coverage of Health Risks from Environmental Contamination, Robert J. Griffin and Sharon Dunwoody
Priming Past the Primary: Mass Media, Issue Salience and Candidate Evaluation in a Race Governor, Robert J. Griffin Ph.D. and Jim Pokrywczynski
Introduction: Communication and the Question of History, Hanno Hardt and Bonnie Brennen
An Assessment of the Exposure Impact of Arena Advertising Displays and Implications for Leisure Events Planners, James Pokrywczynski
Are Expired/Unused Coupons Worthless to Consumers and Advertisers?, James Pokrywczynski
Influence of Irritating Commercials on Radio Listening Habits, James Pokrywczynski and John Crowley