The Communication Faculty Research and Publications Series is comprised of books and articles published by Marquette University's communication faculty.
Submissions from 2006
Selling Truth: How Nike’s Advertising to Women Claimed a Contested Reality, Jean M. Grow and Joyce M. Wolburg
Seeking and Processing Information about Impersonal Risk, Lee Ann Kahlor, Sharon Dunwoody, Robert Griffin, and Kurt Neuwirth
International and Intercultural Public Relations : a Campaign Case Approach, Michael G. Parkinson and Daradirek Ekachai
Gillis Mostaert, Entry of Christ into Jerusalem and Scenes of the Passion, ca. 1570, Phyllis Ravel
Willem van Herp, Joachim and Anna, ca. 1651-53, Paul Salsini
Georg Kinzer, Woman at a Mirror (Frau vor dem Spiegel), 1932, John Schneider
Corporations Threaten Free Speech, Lawrence Soley
Measuring Responses to Commercials: A Projective-Elicitation Approach, Lawrence Soley
Transparency in Communication: An Examination of Communication Journals’ Conflicts-of-Interest Policies, Lawrence Soley and Sarah Bonewits Feldner
The Sulzer Hip Replacement Recall Crisis: A Patient's Perspective, Keri Stephens, Scott D'Urso, and Penny Holmes
Reconsidering Public Relations’ Infatuation with Dialogue: Why Engagement and Reconciliation Can Be More Ethical Than Symmetry and Reciprocity, Kevin L. Stoker and Kati Tusinski Berg
Henry Toulouse-Lautrec, Divan Japonais, 1892-93, Sheila Webb
College Students’ Responses to Antismoking Messages: Denial, Defiance, and Other Boomerang Effects, Joyce M. Wolburg
Review of Advertising to Baby Boomers, Joyce M. Wolburg
The Demise of Native American Mascots: It's Time to Do the Right Thing, Joyce M. Wolburg
Submissions from 2005
History, Collective Memory, and the Appropriation of Martin Luther King, Jr.: Reagan's Rhetorical Legacy, Denise M. Bostdorff and Steven R. Goldzwig
Lockouts, Protests, and Scabs: A Critical Assessment of the "Los Angeles Herald Examiner" Strike [article], Bonnie Brennen
Inaugurating the Second Reconstruction: President Truman’s Committee on Civil Rights, Steven R. Goldzwig
John F. Kennedy [encyclopedia entry], Steven R. Goldzwig
Ralph W. Nader [encyclopedia entry], Steven R. Goldzwig
Robert F. Kennedy [encyclopedia entry], Steven R. Goldzwig
Advertising Strategy: Creative Tactics from the Outside/In, Jean Grow and Tom Altstiel
Stories of Community: The First Decade of Nike Women’s Advertising, Jean M. Grow
Service Learning Across the Curriculum: A Collaboration to Promote Smoking Cessation, Jean M. Grow and Joyce M. Wolburg
Construction of Readership in Ebony, Essence, and O, the Oprah Magazine, Lee Miller, Bonnie Brennen, and Brenda Edgerton-Webster
William Shakespeare: Playwright and Poet, Pamela Hill Nettleton
Taming the Wildest: What We've Made of Louis Prima, John J. Pauly
The Fairness Doctrine Redux: Media Bias and the Rights of Broadcasters, Erik Ugland
Drawing the Line Between Targeting and Patronizing: How “Vulnerable” are the Vulnerable?, Joyce M. Wolburg
How Responsible are “Responsible” Drinking Campaigns for Preventing Alcohol Abuse?, Joyce M. Wolburg
Review of Selling Sin: The Marketing of Socially Unacceptable Products, Joyce M. Wolburg
Submissions from 2004
Voices About Choices: The Role of Female Networks in Affirming Life Choices in the Academy, Karrin Vasby Anderson, Sarah Bonewits Feldner, Kelly C. McDorman, Jennifer B. Pierce, Claire Procopio, Kristina K. Horn Sheeler, and Helen Tate
Emergence of Class Consciousness in the American Newspaper Guild, Bonnie Brennen
From Headline Shooter to Picture Snatcher: The Construction of Photojournalists in American Film, 1928-39, Bonnie Brennen
Provocative Interventions: Celebrating the Work of Hanno Hardt, Bonnie Brennen
Public Relations in Thailand: From Propaganda to Strategic Communication, Daradirek Ekachai and R. Komolsevin
Research and the Bottom Line in Today’s University, Sarah Bonewits Feldner and Lawrence Soley
Review of Presidential Speechwriting: From the New Deal to the Reagan Revolution and Beyond, Steven R. Goldzwig
Information Sufficiency and Risk Communication, Robert Griffin, Kurt Neuwirth, Sharon Dunwoody, and James K. Giese
Predicting Knowledge Complexity in the Wake of an Environmental Risk, Lee Ann Kahlor, Sharon Dunwoody, and Robert Griffin
Media Studies and the Dialogue of Democracy, John J. Pauly
Autobiography, Rhetoric, and Frank McCourt's "Angela's Ashes" and "Tis: A Memoir", Patricia A. Sullivan and Steven Goldzwig
New Approaches to Rhetoric, Patricia Ann Sullivan and Steven R. Goldzwig
Electronic Child’s Play: Growing Up In a Technological Environment, William J. Thorn
Conflicted Interests, Contested Terrain: Journalism Ethics Codes Then and Now, Lee Wilkins and Bonnie Brennen
Drinking Rituals Among the Heaviest Drinkers: College Student Binge Drinkers and Alcoholics, Joyce Wolburg
The Need for New Anti‐Smoking Advertising Strategies that Do Not Provoke Smoker Defiance, Joyce M. Wolburg
Submissions from 2003
Remembering a Mentor: Hanno Hardt, Bonnie Brennen
Review of Communities of Journalism: A History of American Newspapers and Their Readers, Bonnie Brennen
Review of Newsworkers United: Labor, Convergence, and North American Newspapers, Bonnie Brennen
Review of Voices of Revolution: The Dissident Press in America, Bonnie Brennen
Sweat Not Melodrama: Reading the Structure of Feeling in All the President’s Men, Bonnie Brennen
"If A Problem Cannot Be Solved, Enlarge It": An Ideological Critique of the "Other" in Pearl Harbor and September 11 New York Times Coverage, Bonnie Brennen and Margaret Duffy
Legal Research in Mass Communication, Donald M. Gillmor, Everette E. Dennis, and Erik Ugland
LBJ, the Rhetoric of Transcendence, and the Civil Rights Act of 1968, Steven R. Goldzwig
Review of Harry Truman and Civil Rights: Moral Courage and Political Risks, Steven R. Goldzwig
Continuing the Conversation on “What Constitutes Publishable Rhetorical Criticism?”: A Response, John W. Jordan, Kathryn M. Olson, and Steven R. Goldzwig
Studying Heuristic-Systematic Processing of Risk Communication, Lee Ann Kahlor, Sharon Dunwoody, Robert J. Griffin, Kurt Neuwirth, and James K. Giese
Campbell-Ewald [Encyclopedia Entry], James Pokrywczynski
Henderson Advertising [Encyclopedia Entry], James Pokrywczynski
Cramer-Krasselt [Encyclopedia Entry], James Pokrywczynski and John McDonough
Seven Lessons from President Clinton’s Race Initiative: A Post-Mortem on the Politics of Desire, Patricia A. Sullivan and Steven R. Goldzwig
Double-Cola and Antitrust Issues: Staying Alive in the Soft Drink Wars, Joyce M. Wolburg
Misplaced Marketing Colas Big and Little: Anti‐Trust Laws, Non‐Regulation and the Disabled Marketing of Small Brands, Joyce M. Wolburg
Submissions from 2002
Williams, Raymond (1921-1988), Bonnie Brennen
History, hate and hegemony: what's a journalist to do?, Bonnie Brennen and Lee Wilkins
Conspiracy Rhetoric at the Dawn of the New Millennium: A Response, Steven R. Goldzwig
Official and Unofficial Civil Religious Discourse, Steven R. Goldzwig
Review of Rostow, Kennedy, and the Rhetoric of Foreign Aid, Steven R. Goldzwig
Linking the Heuristic-Systematic Model and Depth of Processing, Robert Griffin, Kurt Neuwirth, James K. Giese, and Sharon Dunwoody
Hepatitis C: Wisconsin’s Silent Epidemic, Jean M. Grow
Attributions in Explanations of Risk Estimates, Lee Ann Kahlor, Sharon Dunwoody, and Robert Griffin
Public Perceptions of the Midwest’s Pavements: Policies and Thresholds, David Kuemmel, Richard Robinson, Ronald C. Sonntag, Robert Griffin, and James K. Giese
The Socratic Method in the Introductory PR Course: An Alternative Pedagogy, Michael G. Parkinson and Daradirek Ekachai
Don’t Isolate E-Business from the Marketing Communication Curriculum, James Pokrywczynski
Censorship Inc.: The Corporate Threat to Free Speech in the United States, Lawrence Soley
Review of Michael Sweeney’s Secrets of Victory: The Office of Censorship and the American Press and Radio in World War, Lawrence Soley
Private Censorship, Corporate Power, Lawrence C. Soley
Review of Advertising: The Business of Brands, Joyce M. Wolburg
Submissions from 2001
For the Record; an Oral History of Rochester, New York, Newsworkers, Bonnie Brennen
In Danger of Dilution?, Bonnie Brennen
Review of Protest & Popular Culture: Women in the U. S. Labor Movement, 1894-1917, Bonnie Brennen
Women's National Press Club, Bonnie Brennen
Public Perceptions of the Midwest's Pavements: Explaining the Relationship Between Pavement Quality and Driver Satisfaction, James K. Giese, Robert Griffin, and David Kuemmel
JFK: The Artful Evolution of a Great Communicator, Steven R. Goldzwig
Students’ Perceived Usefulness and Relevance of Communication Skills in the Basic Course: Comparing University and Community College Students, Stephen K. Hunt, Daradirek Ekachai, Darin L. Garaard, and Joseph H. Rust
Balancing Flood Control and Ecological Preservation/Restoration of Urban Watersheds, Vladimir Novotny, D. Clark, Robert Griffin, and Alena Bartosova
Communication Technology and Intercultural Education: A Report on Pedagogy, Deleasa Randall-Griffiths and Daradirek Ekachai
Misplaced Marketing: Why Television is the “Wrong” Environment for Public Service Advertising Campaigns, Joyce M. Wolburg
Preserving the Moment, Commodifying Time, and Improving Upon the Past: Insights Into the Depiction of Time in American Advertising, Joyce M. Wolburg
The "Risky Business" of Binge Drinking Among College Students: Using Risk Models for PSAs and Anti-Drinking Campaigns, Joyce M. Wolburg
A Psychographic Analysis of Generation Y College Students, Joyce M. Wolburg and James Pokrywczynski
Submissions from 2000
A Note on Hanno Hardt's Contribution to JCI, Bonnie Brennen
Communication and Freedom: An Althusserian Reading of Media-Government Relations, Bonnie Brennen
Fictional Journalists: News Work in American Novels, Bonnie Brennen
What the Hacks Say: The Ideological Prism of US Journalism Texts, Bonnie Brennen
Review of The View from "On the Road": The Rhetorical Vision of Jack Kerouac, Steven R. Goldzwig
Electronic Democracy, Virtual Politics, and Local Communities, Steven R. Goldzwig and Patricia A. Sullivan
Narrative and Counternarrative in Print‐mediated Coverage of Milwaukee Alderman Michael Mcgee, Steven R. Goldzwig and Patricia A. Sullivan
The Relation of Communication to Risk Judgment and Preventive Behavior Related to Lead in Tap Water, Robert Griffin and Sharon Dunwoody