The Marketing Faculty Research and Publications Series is comprised of books and articles published by Marquette University's marketing faculty.

Follow

Submissions from 2000

Link

Are Some Comparative Nutrition Claims Misleading? The Role of Nutrition Knowledge, Ad Claim Type and Disclosure Conditions, J. Craig Andrews, Scot Burton, and Richard G. Netemeyer

PDF

Nutrition Ad Claims and Disclosures: Interaction and Mediation Effects for Consumer Evaluations of the Brand and the Ad, Scot Burton, J. Craig Andrews, and Richard G. Netemeyer

Link

Modeling Potential Psychological Risk Factors of Pathological Gambling, Scot Burton, Richard G. Netemeyer, and J. Craig Andrews

Link

Are There Global Dimensions of Beliefs Toward Advertising in General? A Multi-Cultural Investigation, Srinivas Durvasula and Steven Lysonski

PDF

Business to Business Marketing: Service Recovery and Customer Satisfaction Issues with Ocean Shipping Lines, Srinivas Durvasula, Steven Lysonski, and Subhash Mehta

Link

A Decision Tree Calculus for Selecting Service Satisfaction Determinants in the Industrial Sector, Steven Lysonski, Srinivas Durvasula, and Subhash Mehta

Submissions from 1999

Link

Incoming Editor’s Statement, J. Craig Andrews

PDF

A Cross-Cultural Comparison of Cognitive Responses, Beliefs, and Attitudes Toward Advertising in General in Two Asian Countries, Srinivas Durvasula, Steven Lysonski, and Subhash Mehta

PDF

Testing the SERVQUAL Scale in the Business-to-Business Sector: The Case of Ocean Freight Shipping Service, Srinivas Durvasula, Steven Lysonski, and Subhash Mehta

Link

Distributive Justice, Catholic Social Teaching, and the Moral Responsibility of Marketers, Gene Laczniak

Link

Sports Marketing Ethics in Today's Marketplace, Gene Laczniak, Richard H. Burton, and Patrick Murphy

Link

Curbing Corporate Crime: Managerial and Ethical Implications of the Federal Sentencing Guidelines for Organizations, Gene R. Laczniak and Russ Roberson

Link

The Role of Qualifying Language on Consumer Perceptions of Environmental Claims, Thomas J. Maronick and J. Craig Andrews

PDF

Anti-Competitive Marketing Practices in the Airline Industry, Richard Robinson and Terrence J. Kearney

Link

Selling Exports to Consumers in Bulgaria: Attitudes Towards Foreign Products, Paschalina Lilia Ziamou, Yorgos Zotos, Steven Lysonski, and Costas Zafiropoulos

Submissions from 1998

Link

Warnings and Disclosures: Special Editor’s Note, J. Craig Andrews

Link

Consumer Generalization of Nutrient Content Claims in Advertising, J. Craig Andrews, Richard G. Netemeyer, and Scot Burton

Link

Reflections on the 1997 Vatican Statements Regarding Ethics in Advertising, Gene Laczniak

Link

A Cross-National Investigation of Student Attitudes Toward Personal Selling: Implications for Marketing Education, Steven Lysonski and Srinivas Durvasula

PDF

Relationships Between SERVQUAL Dimensions and Organizational Performance in the Case of a Business-to-Business Service, Subhash C. Mehta and Srinivas Durvasula

Submissions from 1997

Link

A Cross-Cultural Comparison of Consumer Ethnocentrism in the United States and Russia, Srinivas Durvasula, J. Craig Andrews, and Richard G. Netemeyer

PDF

Advertising Beliefs and Attitudes: Are Students and General Consumers Indeed Different?, Srinivas Durvasula, Subhash Mehta, J. Craig Andrews, and Steven Lysonski

Link

The Effects of Nutrition Package Claims, Nutrition Facts Panels, and Motivation to Process Nutrition Information on Consumer Product Evaluations, Scott B. Keller, Mike Landry, Jeanne Olson, Anne M. Velliquette, Scot Burton, and J. Craig Andrews

PDF

The Flexible Executive Mindset: How Top Management Should Look at Tomorrow’s Markets, Gene Laczniak and Robert F. Lusch

Link

Catalog Mix Adaptation To International Markets: An Empirical Study, Fernando Robles and Syed Akhter

Submissions from 1996

Link

International Direct Marketing: Export Value Chain, Transaction Cost, and the Triad, Syed Akhter

Link

Internationalizing Business Curriculum: Considerations and Applications, Syed Akhter and Zafar U. Ahmed

PDF

Overview: The Role of Consumer Research Evidence in Recent National Advertising Regulation, J. Craig Andrews

PDF

Alcohol Warning Label Effects: Socialization, Addiction, and Public Policy Issues, J. Craig Andrews and Richard G. Netemeyer

Link

Age, Product Nutrition, and Label Format Effects on Consumer Perceptions and Product Evaluations, Scot Burton and J. Craig Andrews

PDF

A Cross-National Comparison of Consumers' Attitudes Toward Direct Marketing and Purchase Intention, Srinivas Durvasula, Syed Akhter, and Gary J. Bamossy

PDF

Consumer Decision Making Styles: A Multi-Country Investigation, Steven Lysonski, Srinivas Durvasula, and Yorgos Zotos

Submissions from 1995

Link

Managing Long-Term Political Risk in International Markets: Some Strategic Initiatives, Yusuf A. Choudhry and Syed Akhter

Submissions from 1991

Link

Fostering Ethical Marketing Decisions, Eugene Laczniak and Patrick E. Murphy