The Marketing Faculty Research and Publications Series is comprised of books and articles published by Marquette University's marketing faculty.
Submissions from 2011
Is Simpler Always Better? Consumer Evaluations of Front-of-Package Nutrition Symbols, J. Craig Andrews, Scot Burton, and Jeremy Kees
Beyond Service Attributes: Do Personal Values Matter?, Srinivas Durvasula, Steven Lysonski, and A.D. Madhavi
Hyper Norms: Searching for a Global Code of Conduct, Gene R. Laczniak and Ann-Marie Kennedy
The Ethics of Celebrity-Athlete Endorsement: What Happens When a Star Steps Out of Bounds?, Felicia Miller and Gene R. Laczniak
Copy Test Methods to Pretest Advertisements, Cornelia Pechmann and J. Craig Andrews
Marketing to the Poor: A Justice Inspired Approach, Nicholas J. C. Santos and Gene R. Laczniak
Submissions from 2010
Service Attributes Satisfaction and Actual Repurchase Behavior: The Mediating Influence of Overall Satisfaction and Purchase Intention, Syed H. Akhter
The Influence of Time on Transactional Use of the Internet: Buying, Banking, and Investing Online, Syed H. Akhter
Diagnosing Service Quality in Retailing: The Case of Singapore, Srinivas Durvasula and Steven Lysonski
Money, Money, Money – How do Attitudes Toward Money Impact Vanity and Materialism? – the Case of Young Chinese Consumers, Srinivas Durvasula and Steven Lysonski
Technology and its CRM Implications in the Shipping Industry, Srinivas Durvasula, Steven Lysonski, and Subhash Mehta
Are Consumers Disadvantaged or Vulnerable? An Examination of Consumer Complaints to the Better Business Bureau, Dennis Garrett and Peter Toumanoff
Understanding How Graphic Pictorial Warnings Work on Cigarette Packaging, Jeremy Kees, Scot Burton, J. Craig Andrews, and John Kozup
Caritas in Veritate: Updating Catholic Social Teachings for Macromarketing and Business, Gene R. Laczniak and Thomas A. Klein
Ethical Marketing and Marketing Strategy, Gene R. Laczniak and Patrick Murphy
The Integrative Justice Model for Marketing to the Poor: An Extension of S-D Logic to Distributive Justice and Macromarketing, Gene R. Laczniak and Nicholas J. C. Santos
Methodological Issues and Challenges in Conducting Social Impact Evaluations, Cornelia Pechmann and J. Craig Andrews
Can Corrective Ad Statements Based on U.S. v. Philip Morris USA Inc. Affect Consumer Beliefs about Smoking?, Andrea Heintz Tangari, Jeremy Kees, J. Craig Andrews, and Scot Burton
Segmentation in Social Marketing: Insights from the European Union’s Multi-Country, Antismoking Campaign, Gianfranco Walsh, Louise M. Hassan, Edward Shiu, J. Craig Andrews, and Gerard Hastings
Submissions from 2009
Niches at the Edges: Price-Value Tradeoff, Consumer Behavior, and Marketing Strategy, Syed H. Akhter
The Nutrition Elite: Do Only the Highest Levels of Caloric Knowledge, Obesity Knowledge, and Motivation Matter in Processing Nutrition Ad Claims and Disclosures?, J. Craig Andrews, Richard G. Netemeyer, and Scot Burton
How Offshore Outsourcing is Perceived: Why Do Some Consumers Feel More Threatened?, Srinivas Durvasula and Steven Lysonski
Applying Catholic Social Teachings to Ethical Issues in Marketing, Thomas A. Klein and Gene R. Laczniak
"Just" Markets from the Perspective of Catholic Social Teaching, Nicholas J. C. Santos and Gene R. Laczniak
Marketing to the Poor: An Integrative Justice Model for Engaging Impoverished Marketing Segments, Nicholas J. C. Santos and Gene R. Laczniak
Submissions from 2008
Economic Globalization and Caribbean Economies: Competitive Developments, Strategic Response, and Performance, Syed H. Akhter and Paul Pounder
Political Risk and the Evolution of the Control of Foreign Business: Equity, Earnings and the Marketing Mix, Syed Akhter and Robert F. Lusch
Brands and Their Meaning Makers, Chris T. Allen, Susan Fournier, and Felicia Miller
Understanding Behavioral Sources of Process Variation Following Enterprise System Deployment, Elliot Bendoly and Mark Cotteleer
Determinants of International Equity Entry Mode: An Empirical Analysis, Ruth Clarke, Fernando Robles, Syed H. Akhter, and Marcilio Machado
A Double Edged Sword: Understanding Vanity Across Cultures, Srinivas Durvasula and Steven Lysonski
Ethics of Marketing [Encyclopedia entry], Gene R. Laczniak
Distributive Justice: Pressing Questions, Emerging Directions, and the Promise of Rawlsian Analysis, Gene R. Laczniak and Patrick Murphy
Digital Piracy of MP3s: Consumer and Ethical Predispositions, Steven Lysonski and Srinivas Durvasula
Covert Marketing Unmasked: A Legal and Regulatory Guide for Practices that Mask Marketing Messages, Ross D. Petty and J. Craig Andrews
Submissions from 2007
Foreign direct investments in developing countries: The openness hypothesis and policy implications, Syed Akhter
Globalization, Expectations Model of Economic Nationalism, and Consumer Behavior, Syed H. Akhter
Environmental determinants of U.S. foreign direct investment in developed and developing countries: A structural analysis, Syed Akhter and Robert F. Lusch
Consumer Protection, J. Craig Andrews
Embracing Globalization: A Study of Factors Shaping Consumer Acceptance of Imported Products, Srinivas Durvasula and Steven Lysonski
Understanding Generation Y Consumers: An Application of Vanity Scale to Examine Cross-National and Gender Differences, Srinivas Durvasula and Steven Lysonski
Competitive Positioning in International Logistics: Identifying a System of Attributes Through Neural Networks and Decision Trees, Srinivas Durvasula, Steven Lysonski, and Subhash Mehta
An Ethical Basis for Relationship Marketing: A Virtue Ethics Perspective, Patrick Murphy, Gene R. Laczniak, and Graham Wood
2007 AMA Nonprofit Marketing Conference: Overview, Lisa Papania, Jamie Ressler, and Nicholas J. C. Santos
How Do Antitobacco Campaign Advertising and Smoking Status Affect Beliefs and Intentions? Some Similarities and Differences Between Adults and Adolescents, Andrea Heintz Tangari, Scot Burton, J. Craig Andrews, and Richard G. Netemeyer
Submissions from 2006
Leveraging Internal Competency and Managing Environmental Uncertainty: Propensity to Collaborate in International Markets, Syed H. Akhter and Fernando Robles
Finding the Sweet Spot: A Two Industry Study Using the Zone of Tolerance to Identify Determinant Service Quality Attributes, Srinivas Durvasula, Antonio Lobo, Steven Lysonski, and Subhash Mehta
Impedance to Globalization: Economic Threat and Ethnocentrism, Srinivas Durvasula and Steven Lysonski
Examining the Cross-National Applicability of Multi-Item, Multidimensional Measures using Generalizability Theory, Srinivas Durvasula, Richard G. Netemeyer, J. Craig Andrews, and Steven Lysonski
Workplace studies and technological change, Angela Cora Garcia, Mark E. Dawes, Lou Kohne, Felicia Miller, and Stephan F. Groschwitz
Ethics in Retailing: Where does One Draw the Line?, Amanda Hilger and Gene R. Laczniak
Entertainment Industry Ratings Disclosures and the Clear and Conspicuous Standard, Mariea Grubbs Hoy and J. Craig Andrews
Debiasing Omission Neglect, Frank Kardes, Steven Posavac, David Silvera, Maria Cronley, David Sanbonmatsu, Susan Schertzer, Felicia Miller, Paul Herr, and Murali Chandrashekaran
Tests of Graphic Visuals and Cigarette Package Warning Combinations: Implications for the Framework Convention on Tobacco Control, Jeremy Kees, Scot Burton, J. Craig Andrews, and John Kozup
Ethical Marketing: A Look on the Bright Side, Thomas A. Klein, Gene R. Laczniak, and Patrick E. Murphy
Some Societal and Ethical Dimensions of the Service-Dominant Logic Perspective of Marketing, Gene R. Laczniak
Marketing, Consumers and Technology: Perspectives for Enhancing Ethical Transactions, Gene R. Laczniak and Patrick Murphy
Normative Perspectives for Ethical and Socially Responsible Marketing, Gene R. Laczniak and Patrick Murphy
Marketing Ethics: Cases and Readings, Patrick E. Murphy and Gene R. Laczniak
Ethical Reasoning and Marketing Decisions, Patrick E. Murphy, Gene R. Laczniak, Norman E. Bowie, and Thomas A. Klein
Submissions from 2005
Strengthening Academic Programs with Proactive Fiscal Management and Other Innovative Strategies, David Buckholdt and Gene R. Laczniak
Service Encounters: The Missing Link Between Service Quality Perceptions and Satisfaction, Srinivas Durvasula, Steven Lysonski, and Subhash Mehta
Relationship Quality vs. Service Quality: An Investigation of Their Impact On Value, Satisfaction, Behavioral Intentions in the Life Insurance Industry, Srinivas Durvasula, Steven Lysonski, Subhash C. Mehta, and Buck Peng Tang
The Impact of Attitudinal Variables on Service Quality Perceptions, Expectations, and Service Satisfaction: A Study of a Primary Health Care System, Srinivas Durvasula, Roshnee Ramsaran-Fowdar, Steven Lysonski, and Subhash Mehta
Sexism vs sexy: the Conundrum, Steven Lysonski
Ethical Marketing, Patrick E. Murphy, Gene R. Laczniak, Norman E. Bowie, and Thomas A. Klein
Effects of Antismoking Advertising-Based Beliefs on Adult Smokers’ Consideration of Quitting, Richard G. Netemeyer, J. Craig Andrews, and Scot Burton
Submissions from 2004
Is Globalization What It’s Cracked Up to Be? Economic Freedom, Corruption, and Human Development, Syed H. Akhter
Understanding Adolescent Intentions to Smoke: An Examination of Relationships Among Social Influence, Prior Trial Behavior, and Antitobacco Campaign Advertising, J. Craig Andrews, Richard G. Netemeyer, Scot Burton, David Paul Moberg, and Ann Christiansen
Cruising Along: The Impact of Service Quality in the Cruise Liner Industry, Srinivas Durvasula, Antonio C. Lobo, Steven Lysonski, and Subhash C. Mehta
Forging relationships with services: The antecedents that have an impact on behavioural outcomes in the life insurance industry, Srinivas Durvasula, Steven Lysonski, Subhash Mehta, and Buck Peng Tang
Adherence of Prime-Time Television Advertising Disclosures to the “Clear and Conspicuous" Standard: 1990 vs. 2002, Mariea Grubbs Hoy and J. Craig Andrews
Developing the Brand Equity of Jesuit Higher Education, Gene R. Laczniak
Ethical Leadership for Improved Corporate Governance and Better Business Education, Gene R. Laczniak and Patrick Murphy
The Metamorphosis of Greek Consumers' Sentiments Toward Marketing and Consumerism, Steven Lysonski, Srinivas Durvasula, and Yorgos Zotos
Public Perceptions of the Midwest’s Pavements: Policies and Tradeoffs in Pavement Improvement, Richard Robinson and David Kuemmel
Submissions from 2003
Digital Divide and Purchase Intention: Why Demographic Psychology Matters, Syed H. Akhter
Strategic Planning, Hypercompetition, and Knowledge Management, Syed H. Akhter
Japanese Attitudes toward American Business Involvement in Japan: an Empirical Investigation Revisited, Syed H. Akhter and Toshikazu Hamada
The Influence of Economic Nationalism and Product Quality on Behavioral Intentions: An Empirical Investigation, Syed H. Akhter, H. DaeSoo Kim, and Jamshid Hosseini
The Power of Interfacing Departments in Shaping B2B Customer Satisfaction, Srinivas Durvasula, Steven Lysonski, and Subhash C. Mehta
Mapping Mutual Fund Investor Characteristics and Modeling Switching Behavior, Mary Jane Lenard, Syed H. Akhter, and Pervaiz Alam
Should Marketing Managers Be Concerned about Attitudes towards Marketing and Consumerism in New Zealand: A Longitudinal View, Steven Lysonski, Srinivas Durvasula, and John Watson
Health Risks, Past Usage, and Intention to Use Weight Loss Products in Normal Weight Women with High and Low Body Dysphoria, B. L. Whisenhunt, D. A. Williamson, Richard G. Netemeyer, and J. Craig Andrews
Submissions from 2002
Understanding the Interfaces: How Ocean Freight Shipping Lines Can Maximize Satisfaction, Srinivas Durvasula, Steven Lysonski, and Subhash Mehta
Public Perceptions of the Midwest’s Pavements: Policies and Thresholds, David Kuemmel, Richard Robinson, Ronald C. Sonntag, Robert Griffin, and James K. Giese
Ethical Myopia: The Case of "Framing" by Framing, Alan E. Singer, Steven Lysonski, Ming Singer, and David Hayes
Cultural Values and Important Possessions: A Cross-Cultural Analysis, John Watson, Steven Lysonski, Tamara Gillan, and Leslie Raymore
Submissions from 2001
Information Acquisition and Investment Decisions on the Internet: An Empirical Investigation, Syed H. Akhter and Pervaiz Alam
Editor's Statement, J. Craig Andrews
The Use of Marketing Knowledge in Formulating and Enforcing Consumer Protection Policy, J. Craig Andrews
Does Vanity Describe Other Cultures?: A Cross Cultural Examination of the Vanity Scale, Srinivas Durvasula, Steven Lysonski, and John Watson
Public Perceptions of Wisconsin’s Pavements and Tradeoffs in Pavement Improvement, Richard Robinson, David Kuemmel, Ronald C. Sonntag, Stephen F. Shober, and Robert J. Griffin
Submissions from 2000
Are Some Comparative Nutrition Claims Misleading? The Role of Nutrition Knowledge, Ad Claim Type and Disclosure Conditions, J. Craig Andrews, Scot Burton, and Richard G. Netemeyer
Nutrition Ad Claims and Disclosures: Interaction and Mediation Effects for Consumer Evaluations of the Brand and the Ad, Scot Burton, J. Craig Andrews, and Richard G. Netemeyer
Modeling Potential Psychological Risk Factors of Pathological Gambling, Scot Burton, Richard G. Netemeyer, and J. Craig Andrews
Are There Global Dimensions of Beliefs Toward Advertising in General? A Multi-Cultural Investigation, Srinivas Durvasula and Steven Lysonski
Business to Business Marketing: Service Recovery and Customer Satisfaction Issues with Ocean Shipping Lines, Srinivas Durvasula, Steven Lysonski, and Subhash Mehta
A Decision Tree Calculus for Selecting Service Satisfaction Determinants in the Industrial Sector, Steven Lysonski, Srinivas Durvasula, and Subhash Mehta
Submissions from 1999
Incoming Editor’s Statement, J. Craig Andrews