Submissions from 1999
Selling Exports to Consumers in Bulgaria: Attitudes Towards Foreign Products, Paschalina Lilia Ziamou, Yorgos Zotos, Steven Lysonski, and Costas Zafiropoulos
Submissions from 1998
Warnings and Disclosures: Special Editor’s Note, Craig Andrews
Consumer Generalization of Nutrient Content Claims in Advertising, J. Craig Andrews, Richard G. Netemeyer, and Scot Burton
Reflections on the 1997 Vatican Statements Regarding Ethics in Advertising, Gene Laczniak
A Cross-National Investigation of Student Attitudes Toward Personal Selling: Implications for Marketing Education, Steven Lysonski and Srinivas Durvasula
Relationships Between SERVQUAL Dimensions and Organizational Performance in the Case of a Business-to-Business Service, Subhash C. Mehta and Srinivas Durvasula
Submissions from 1997
A Cross-National Comparison of Consumer Ethnocentrism in the United States and Russia, Srinivas Durvasula, Craig Andrews, and Richard G. Netemeyer
Advertising Beliefs and Attitudes: Are Students and General Consumers Different?, Srinivas Durvasula, Subhash Mehta, John Andrews, and Steven Lysonski
The Effects of Nutrition Package Claims, Nutrition Facts Panels, and Motivation Process Nutrition Information on Consumer Product Evaluations, Scott B. Keller, Mike Landry, Jeanne Olson, Anne M. Velliquette, Scot Burton, and J. Craig Andrews
The Flexible Executive Mindset: How Top Management Should Look at Tomorrow’s Markets, Gene Laczniak and Robert F. Lusch
Catalog Mix Adaptation To International Markets: An Empirical Study, Fernando Robles and Syed Akhter
Submissions from 1996
International Direct Marketing: Export Value Chain, Transaction Cost, and the Triad, Syed Akhter
Internationalizing Business Curriculum: Considerations and Applications, Syed Akhter and Zafar U. Ahmed
Alcohol Warning Label Effects: Socialization, Addiction, and Public Policy Issues, Craig Andrews and Richard G. Netemeyer
Age, Product Nutrition, and Label Format Effects on Consumer Perceptions and Product Evaluations, Scot Burton and J. Craig Andrews
A Cross-National Comparison of Consumers' Attitudes Toward Direct Marketing and Purchase Intention, Srinivas Durvasula, Syed Akhter, and Gary J. Bamossy
Consumer Decision Making Styles: A Multi-Country Investigation, Steven Lysonski, Srinivas Durvasula, and Yorgos Zotos
Submissions from 1995
Managing Long-Term Political Risk in International Markets: Some Strategic Initiatives, Yusuf A. Choudhry and Syed Akhter