The Marketing Faculty Research and Publications Series is comprised of books and articles published by Marquette University's marketing faculty.

Follow

Submissions from 2005

Link

Sexism vs sexy: the Conundrum, Steven Lysonski

Ethical Marketing, Patrick E. Murphy, Gene R. Laczniak, Norman E. Bowie, and Thomas A. Klein

Link

Effects of Antismoking Advertising-Based Beliefs on Adult Smokers’ Consideration of Quitting, Richard G. Netemeyer, J. Craig Andrews, and Scot Burton

Submissions from 2004

PDF

Is Globalization What It’s Cracked Up to Be? Economic Freedom, Corruption, and Human Development, Syed H. Akhter

PDF

Understanding Adolescent Intentions to Smoke: An Examination of Relationships Among Social Influence, Prior Trial Behavior, and Antitobacco Campaign Advertising, J. Craig Andrews, Richard G. Netemeyer, Scot Burton, David Paul Moberg, and Ann Christiansen

Link

Cruising Along: The Impact of Service Quality in the Cruise Liner Industry, Srinivas Durvasula, Antonio C. Lobo, Steven Lysonski, and Subhash C. Mehta

Link

Forging relationships with services: The antecedents that have an impact on behavioural outcomes in the life insurance industry, Srinivas Durvasula, Steven Lysonski, Subhash Mehta, and Buck Peng Tang

PDF

Adherence of Prime-Time Television Advertising Disclosures to the “Clear and Conspicuous" Standard: 1990 vs. 2002, Mariea Grubbs Hoy and J. Craig Andrews

PDF

Developing the Brand Equity of Jesuit Higher Education, Gene R. Laczniak

Link

Ethical Leadership for Improved Corporate Governance and Better Business Education, Gene R. Laczniak and Patrick Murphy

Link

The Metamorphosis of Greek Consumers' Sentiments Toward Marketing and Consumerism, Steven Lysonski, Srinivas Durvasula, and Yorgos Zotos

PDF

Public Perceptions of the Midwest’s Pavements: Policies and Tradeoffs in Pavement Improvement, Richard Robinson and David Kuemmel

Submissions from 2003

PDF

Digital Divide and Purchase Intention: Why Demographic Psychology Matters, Syed H. Akhter

PDF

Strategic Planning, Hypercompetition, and Knowledge Management, Syed H. Akhter

PDF

Japanese Attitudes toward American Business Involvement in Japan: an Empirical Investigation Revisited, Syed H. Akhter and Toshikazu Hamada

Link

The Influence of Economic Nationalism and Product Quality on Behavioral Intentions: An Empirical Investigation, Syed H. Akhter, H. DaeSoo Kim, and Jamshid Hosseini

PDF

The Power of Interfacing Departments in Shaping B2B Customer Satisfaction, Srinivas Durvasula, Steven Lysonski, and Subhash C. Mehta

PDF

Mapping Mutual Fund Investor Characteristics and Modeling Switching Behavior, Mary Jane Lenard, Syed H. Akhter, and Pervaiz Alam

PDF

Should Marketing Managers Be Concerned about Attitudes towards Marketing and Consumerism in New Zealand: A Longitudinal View, Steven Lysonski, Srinivas Durvasula, and John Watson

PDF

Health Risks, Past Usage, and Intention to Use Weight Loss Products in Normal Weight Women with High and Low Body Dysphoria, B. L. Whisenhunt, D. A. Williamson, Richard G. Netemeyer, and J. Craig Andrews

Submissions from 2002

Link

Understanding the Interfaces: How Ocean Freight Shipping Lines Can Maximize Satisfaction, Srinivas Durvasula, Steven Lysonski, and Subhash Mehta

PDF

Public Perceptions of the Midwest’s Pavements: Policies and Thresholds, David Kuemmel, Richard Robinson, Ronald C. Sonntag, Robert Griffin, and James K. Giese

PDF

Ethical Myopia: The Case of "Framing" by Framing, Alan E. Singer, Steven Lysonski, Ming Singer, and David Hayes

PDF

Cultural Values and Important Possessions: A Cross-Cultural Analysis, John Watson, Steven Lysonski, Tamara Gillan, and Leslie Raymore

Submissions from 2001

PDF

Information Acquisition and Investment Decisions on the Internet: An Empirical Investigation, Syed H. Akhter and Pervaiz Alam

PDF

Editor's Statement, J. Craig Andrews

PDF

The Use of Marketing Knowledge in Formulating and Enforcing Consumer Protection Policy, J. Craig Andrews

Link

Does Vanity Describe Other Cultures?: A Cross Cultural Examination of the Vanity Scale, Srinivas Durvasula, Steven Lysonski, and John Watson

PDF

Public Perceptions of Wisconsin’s Pavements and Tradeoffs in Pavement Improvement, Richard Robinson, David Kuemmel, Ronald C. Sonntag, Stephen F. Shober, and Robert J. Griffin

Submissions from 2000

Link

Are Some Comparative Nutrition Claims Misleading? The Role of Nutrition Knowledge, Ad Claim Type and Disclosure Conditions, J. Craig Andrews, Scot Burton, and Richard G. Netemeyer

PDF

Nutrition Ad Claims and Disclosures: Interaction and Mediation Effects for Consumer Evaluations of the Brand and the Ad, Scot Burton, J. Craig Andrews, and Richard G. Netemeyer

Link

Modeling Potential Psychological Risk Factors of Pathological Gambling, Scot Burton, Richard G. Netemeyer, and J. Craig Andrews

Link

Are There Global Dimensions of Beliefs Toward Advertising in General? A Multi-Cultural Investigation, Srinivas Durvasula and Steven Lysonski

PDF

Business to Business Marketing: Service Recovery and Customer Satisfaction Issues with Ocean Shipping Lines, Srinivas Durvasula, Steven Lysonski, and Subhash Mehta

Link

A Decision Tree Calculus for Selecting Service Satisfaction Determinants in the Industrial Sector, Steven Lysonski, Srinivas Durvasula, and Subhash Mehta

Submissions from 1999

PDF

Incoming Editor’s Statement, J. Craig Andrews

PDF

A Cross-Cultural Comparison of Cognitive Responses, Beliefs, and Attitudes Toward Advertising in General in Two Asian Countries, Srinivas Durvasula, Steven Lysonski, and Subhash Mehta

PDF

Testing the SERVQUAL Scale in the Business-to-Business Sector: The Case of Ocean Freight Shipping Service, Srinivas Durvasula, Steven Lysonski, and Subhash Mehta

PDF

Distributive Justice, Catholic Social Teaching, and the Moral Responsibility of Marketers, Gene R. Laczniak

PDF

Sports Marketing Ethics in Today's Marketplace, Gene R. Laczniak, Richard H. Burton, and Patrick Murphy

Link

Curbing Corporate Crime: Managerial and Ethical Implications of the Federal Sentencing Guidelines for Organizations, Gene R. Laczniak and Russ Roberson

Link

The Role of Qualifying Language on Consumer Perceptions of Environmental Claims, Thomas J. Maronick and J. Craig Andrews

PDF

Anti-Competitive Marketing Practices in the Airline Industry, Richard Robinson and Terrence J. Kearney

Link

Selling Exports to Consumers in Bulgaria: Attitudes Towards Foreign Products, Paschalina Lilia Ziamou, Yorgos Zotos, Steven Lysonski, and Costas Zafiropoulos

Submissions from 1998

PDF

Warnings and Disclosures: Special Editor’s Note, J. Craig Andrews

PDF

Consumer Generalization of Nutrient Content Claims in Advertising, J. Craig Andrews, Richard G. Netemeyer, and Scot Burton

PDF

Reflections on the 1997 Vatican Statements Regarding Ethics in Advertising, Gene R. Laczniak

Link

A Cross-National Investigation of Student Attitudes Toward Personal Selling: Implications for Marketing Education, Steven Lysonski and Srinivas Durvasula

PDF

Relationships Between SERVQUAL Dimensions and Organizational Performance in the Case of a Business-to-Business Service, Subhash C. Mehta and Srinivas Durvasula

Submissions from 1997

Link

A Cross-Cultural Comparison of Consumer Ethnocentrism in the United States and Russia, Srinivas Durvasula, J. Craig Andrews, and Richard G. Netemeyer

PDF

Advertising Beliefs and Attitudes: Are Students and General Consumers Indeed Different?, Srinivas Durvasula, Subhash Mehta, J. Craig Andrews, and Steven Lysonski

PDF

The Effects of Nutrition Package Claims, Nutrition Facts Panels, and Motivation to Process Nutrition Information on Consumer Product Evaluations, Scott B. Keller, Mike Landry, Jeanne Olson, Anne M. Velliquette, Scot Burton, and J. Craig Andrews

PDF

The Flexible Executive Mindset: How Top Management Should Look at Tomorrow’s Markets, Gene R. Laczniak and Robert F. Lusch

Link

International Catalog Mix Adaptation: An Empirical Study, Fernando Robles and Syed H. Akhter

Submissions from 1996

Link

International Direct Marketing: Export Value Chain, Transaction Cost, and the Triad, Syed H. Akhter

Link

Internationalizing Business Curriculum: Considerations and Applications, Syed H. Akhter and Zafar U. Ahmed

PDF

Overview: The Role of Consumer Research Evidence in Recent National Advertising Regulation, J. Craig Andrews

PDF

Alcohol Warning Label Effects: Socialization, Addiction, and Public Policy Issues, J. Craig Andrews and Richard G. Netemeyer

Link

Age, Product Nutrition, and Label Format Effects on Consumer Perceptions and Product Evaluations, Scot Burton and J. Craig Andrews

PDF

A Cross-National Comparison of Consumers' Attitudes Toward Direct Marketing and Purchase Intention, Srinivas Durvasula, Syed H. Akhter, and Gary J. Bamossy

PDF

Consumer Decision Making Styles: A Multi-Country Investigation, Steven Lysonski, Srinivas Durvasula, and Yorgos Zotos

Submissions from 1995

Link

The Effectiveness of Alcohol Warning Labels: A Review and Extension, J. Craig Andrews

PDF

Advertising Research Issues from FTC Versus Stouffer Foods Corporation, J. Craig Andrews and Thomas J. Maronick

Link

Managing Long-Term Political Risk in International Markets: Some Strategic Initiatives, Yusuf A. Choudhry and Syed H. Akhter

PDF

The Ethics of Business: Improving or Deteriorating?, Gene R. Laczniak, Marvin W. Berkowitz, Russell G. Brooker, and James P. Hale

Submissions from 1994

Link

Testing the Cross-National Applicability of U.S. and Russian Advertising Belief and Attitude Measures, J. Craig Andrews, Srinivas Durvasula, and Richard G. Netemeyer

PDF

Towards 2000: A Tougher Future for Australian Business?, Gene R. Laczniak, Anthony Pecotich, and Angela Spadaccini

Submissions from 1993

PDF

Marketing Ethics: Onward Toward Greater Expectations, Gene R. Laczniak

PDF

A Theological Context of Work from the Catholic Social Encyclical Tradition, Michael John Naughton and Gene R. Laczniak

Submissions from 1992

PDF

Marketing in Higher Education: A Stage Model Concerning Where It's Been and Where It's Going, Jeanne M Simmons and Gene R. Laczniak

Submissions from 1991

Link

Suggestions For Manipulating and Measuring Involvement in Advertising Message Content, J. Craig Andrews and Srinivas Durvasula

Link

Understanding Cross-Cultural Student Perceptions of Advertising in General: Implications for Advertising Educators and Practitioners, J. Craig Andrews, Srinivas Durvasula, and Steven Lysonski

Link

Effects of Consumption Frequency on Believability and Attitudes Toward Alcohol Warning Labels, J. Craig Andrews, Richard G. Netemeyer, and Srinivas Durvasula

Link

Fostering Ethical Marketing Decisions, Gene R. Laczniak and Patrick E. Murphy

Submissions from 1990

Link

A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research, J. Craig Andrews, Srinivas Durvasula, and Syed H. Akhter

PDF

Believability and Attitudes toward Alcohol Warning Label Information: The Role of Persuasive Communications Theory, J. Craig Andrews, Richard G. Netemeyer, and Srinivas Durvasula

Link

Effects of Involvement, Argument Strength and Source Characteristics on Central and Peripheral Processing of Advertising, J. Craig Andrews and Terence A. Shimp

Link

Determinants of R&D Expenditures and Expectations, Edward Inderrieden, Gene R. Laczniak, and Anthony Pecotich

Link

Effects of Moderating Variables on Product Managers' Behavior, Steven Lysonski and J. Craig Andrews

Submissions from 1989

Link

The Future US Business Environment with Strategic Marketing Implications for European Exporters, Syed Akhter and Gene R. Laczniak

Link

A Tough Future for Australian Business?, Gene R. Laczniak, Anthony Pecotich, and B. Carroll

Link

Macroenvironmental Forces, Marketing Strategy and Business Performance: A Futures Research Approach, Robert F. Lusch and Gene R. Laczniak

Submissions from 1987

PDF

The Case for and against Televised Political Advertising: Implications for Research and Public Policy, Gene R. Laczniak and Clarke L. Caywood

Link

The Influence of Stated Organizational Concern upon Ethical Decision Making, Gene R. Laczniak and Edward Inderrieden

Link

The Evolving Marketing Concept, Competitive Intensity and Organizational Performance, Robert F. Lusch and Gene R. Laczniak

Submissions from 1986

Link

Ethics and Personal Selling: Death of a Salesman as an Ethical Primer, Clarke L. Caywood and Gene R. Laczniak

Link

Environment and Strategy in 1995: A Survey of High-Level Executives, Gene R. Laczniak and Robert F. Lusch

Submissions from 1985

PDF

Frameworks for Analysing Marketing Ethics, Gene R. Laczniak

PDF

Incorporating Marketing Ethics into the Organization, Gene R. Laczniak and Patrick E. Murphy

Link

Growth versus Retrenchment Strategies in Marketing. The Australian Experience, A. Pecotich, Gene R. Laczniak, and Edward Inderrieden

Submissions from 1983

Link

Framework for Analyzing Marketing Ethics, Gene R. Laczniak

Submissions from 1981

Link

Public Participation in Rulemaking by the Federal Trade Commission: A Survey of Some Recent Experiences, Gene R. Laczniak and Anne Curley

Link

Ethical Marketing: Perceptions of Economic Goods and Social Problems, Gene R. Laczniak, Robert F. Lusch, and William A. Strang

Submissions from 1980

Link

The “Ethics of Social Ideas” Versus The “Ethics of Marketing Social Ideas”, Robert F. Lusch, Gene R. Laczniak, and Patrick E. Murphy